Podcast: Patent harvesting – build IP awareness and reap the fruits of innovation
Managing IP is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2024

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement
Sponsored content

Podcast: Patent harvesting – build IP awareness and reap the fruits of innovation

Sponsored by

Zacco logo.jpg
zacco podcast artwork v3.png

Tomas Wässingbo of Zacco and Gunilla Larsson of Tetra Pak explain how patent harvesting can help in developing a corporate culture of IP awareness

It is all too easy for the recognition and protection of potentially valuable ideas to fall down the list of priorities as organisational departments focus on delivery under pressure. Patent harvesting is a solution.

This podcast focuses on how to develop an internal awareness of intellectual property (IP) and the importance of setting aside time to recognise and capture ideas as they happen. The purpose of patent harvesting is to sift through these innovations, to identify which might be possible to protect and explore which might hold commercial value.

The process harnesses the power and creative thought of an organisation’s R&D team and other areas of the business. The results are not just restricted to patents, however, as the benefit of using cross-functional teams means that ideas for advancing business innovation or development can arise as by-products.

The podcast also explores the role of patent attorneys in the future and how it will be affected as AI reshapes the patent landscape.

Tomas Wassingbo and Gunilla Larsson.jpg

Tomas Wässingbo, a partner at Zacco responsible for the development of the innovation assets area, and Gunilla Larsson, IP director in automation and digital at Tetra Pak, addressed the following questions in a discussion with Managing IP's commercial editor, Phil Myers:

  • What are the benefits of involving people from different disciplines?

  • Is the approach applicable to organisations of all sizes and natures?

  • How has the patent harvesting process been received by participants?

  • How are Zacco’s Forward Patenting workshops run and who should be involved?

  • What will be the primary considerations for patent attorneys in the future?

An active approach to harvesting inventions can form an important part of the IP development and capture process, and contribute to decision making.

Listen to the podcast to learn more about how patent harvesting sessions set the “innovative locomotive” in motion.

About Zacco

Zacco, part of OpSec, is a true European full-service IP firm with a 360-degree approach to intellectual property. Zacco has the expertise, knowledge and insight to assist with the development, maintenance and enforcement of IP rights across all current and emerging fields of technology, as well as physical or digital branding, e-commerce, IP transactions, and IP due diligence.

The following Zacco podcasts, from 2022, are also available:

You can find all the Managing IP podcasts here.

more from across site and ros bottom lb

More from across our site

High-earning businesses place most value on the depth of the external legal teams advising them, according to a survey of nearly 29,000 in-house counsel
Kilpatrick Townsend was recognised as Americas firm of the year, while patent powerhouse James Haley won a lifetime achievement award
Partners at Foley Hoag and Kilburn & Strode explore how US and UK courts have addressed questions of AI and inventorship
In-house lawyers have considerable influence over law firms’ actions, so they must use that power to push their external advisers to adopt sustainable practices
We provide a rundown of Managing IP’s news and analysis from the week, and review what’s been happening elsewhere in IP
Counsel say they’re advising clients to keep a close eye on confidentiality agreements after the FTC voted to ban non-competes
Data from Managing IP+’s Talent Tracker shows US firms making major swoops for IP teams, while South Korea has also been a buoyant market
The finalists for the 13th annual awards have been announced
Counsel reveal how a proposal to create separate briefings for discretionary denials at the USPTO could affect their PTAB strategies
The UK Supreme Court rejected the firm’s appeal against an earlier ruling because it did not raise an arguable point of law
Gift this article