Podcast: Patent harvesting – build IP awareness and reap the fruits of innovation

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Podcast: Patent harvesting – build IP awareness and reap the fruits of innovation

Sponsored by

Zacco_360 IP_RGB.jpg
zacco podcast artwork v3.png

Tomas Wässingbo of Zacco and Gunilla Larsson of Tetra Pak explain how patent harvesting can help in developing a corporate culture of IP awareness

It is all too easy for the recognition and protection of potentially valuable ideas to fall down the list of priorities as organisational departments focus on delivery under pressure. Patent harvesting is a solution.

This podcast focuses on how to develop an internal awareness of intellectual property (IP) and the importance of setting aside time to recognise and capture ideas as they happen. The purpose of patent harvesting is to sift through these innovations, to identify which might be possible to protect and explore which might hold commercial value.

The process harnesses the power and creative thought of an organisation’s R&D team and other areas of the business. The results are not just restricted to patents, however, as the benefit of using cross-functional teams means that ideas for advancing business innovation or development can arise as by-products.

The podcast also explores the role of patent attorneys in the future and how it will be affected as AI reshapes the patent landscape.

Tomas Wassingbo and Gunilla Larsson.jpg

Tomas Wässingbo, a partner at Zacco responsible for the development of the innovation assets area, and Gunilla Larsson, IP director in automation and digital at Tetra Pak, addressed the following questions in a discussion with Managing IP's commercial editor, Phil Myers:

  • What are the benefits of involving people from different disciplines?

  • Is the approach applicable to organisations of all sizes and natures?

  • How has the patent harvesting process been received by participants?

  • How are Zacco’s Forward Patenting workshops run and who should be involved?

  • What will be the primary considerations for patent attorneys in the future?

An active approach to harvesting inventions can form an important part of the IP development and capture process, and contribute to decision making.

Listen to the podcast to learn more about how patent harvesting sessions set the “innovative locomotive” in motion.

About Zacco

Zacco, part of OpSec, is a true European full-service IP firm with a 360-degree approach to intellectual property. Zacco has the expertise, knowledge and insight to assist with the development, maintenance and enforcement of IP rights across all current and emerging fields of technology, as well as physical or digital branding, e-commerce, IP transactions, and IP due diligence.

The following Zacco podcasts, from 2022, are also available:

You can find all the Managing IP podcasts here.

more from across site and SHARED ros bottom lb

More from across our site

In the ninth episode of a podcast series celebrating the tenth anniversary of IP Inclusive, we discuss IP & ME, a community focused on ethnic minority IP professionals
Firms that made strategic PTAB hires say that insider expertise is becoming more valuable in the wake of USPTO changes
Aled Richards-Jones, a litigator and qualified barrister, is the fourth partner to join the firm’s growing patent litigation team this year
An IP lawyer tasked with helping to develop Brownstein’s newly unveiled New York office is eyeing a measured approach to talent hunting
Amanda Griffiths, who will be tasked with expanding the firm’s trademark offering in New Zealand, says she hopes to offer greater flexibility to clients at her new home
News of EasyGroup failing in its trademark infringement claim against ‘Easihire’ and Amgen winning a key appeal at the UPC were also among the top talking points
Submit your nominations to this year's WIBL EMEA Awards by February 16 2026
Edward Russavage and Maria Crusey at Wolf Greenfield say that OpenAI MDL could broaden discovery and reshape how clients navigate AI copyright disputes
The UPC has increased some fees by as much as 32%, but firms and their clients had been getting a good deal so far
Meryl Koh, equity director and litigator at Drew & Napier in Singapore, discusses an uptick in cross-border litigation and why collaboration across practice areas is becoming crucial
Gift this article