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IP Ones to Watch 2023: MIP recognises Amanda Luz at Adidas

Amanda Luz is a legal manager at Adidas in Brazil

Amanda Luz_Legal manager.jpg
Amanda Luz, legal manager, Adidas, Brazil

Amanda Luz at Adidas is praised for her understanding of anti-piracy, trademark protection, and copyright intricacies.

“Amanda has consistently provided invaluable guidance, safeguarding the brand and innovations with unwavering diligence,” says her nominator.

“Her strategic vision and meticulous attention to detail have repeatedly steered Adidas through complex challenges, solidifying its position as a frontrunner in the industry.

“Throughout her extensive career with her company, her mastery of intellectual property matters has been nothing short of exceptional,” they add.

Luz, who has worked at Adidas since 2016, notes that taking action against fakes is a challenge in itself.

“This easy access to digital tools such as platforms, social networks, and e-marketplaces brings even more obstacles to preventing offers of counterfeit goods and protecting consumers from these products that cause various damages to health and society,” she says.

All ones to watch

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