Mexican standoff: how the recognition of consent letters is enabling trademark coexistence

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Mexican standoff: how the recognition of consent letters is enabling trademark coexistence

Sponsored by

olivares-400px.jpg
laptop-3196481.jpg

Several pieces of Mexican legislation in recent years have established the validity of consent letters in formalising the coexistence of identical or similar trademarks, explains Sergio Olivares Nieto of OLIVARES

In the field of industrial property, a letter of consent is a document frequently used internationally to overcome potential conflicts between identical or confusingly similar trademarks. Such a document is basically the written consent of a person or an entity whose rights could be affected by a third party's trademark application.

For a long time, consent letters or other documents such as coexistence agreements were not ruled on in Mexican law, and their acceptance was subject to the criteria adopted by the trademark office, which changed frequently with the changes of the administration in turn.

However, as of August 10, 2018, the date on which the amendments to the Federal Industrial Property Law (a previous law) entered into force, these types of documents were expressly recognized in Mexican legislation as a valid means to allow the coexistence of identical or similar trademarks of different holders.

The role of consent letters in Mexico

The Mexican Institute of Industrial Property considers the consent letter as an element that can be filed by applicants to demonstrate that there is an agreement or consent on the part of the affected party. The submission of a consent letter can help to avoid possible oppositions or refusals to an application for registration of a similar trademark and is likewise a remedy that ensures the possibilities of overcoming an objection raised by the examiner.

The acceptance of such documents, in accordance with the penultimate paragraph of Section XXII of Article 173 of the Federal Law on the Protection of Industrial Property that came into effect in 2020, applies by way of exception in the case of similar marks in degree of confusion or identical trademarks for similar products or services. In this sense, the only situation that is not covered by the exception is identical trademarks for identical products or services.

It is worth mentioning that to obtain a letter of consent, it is necessary to approach the owner of the trademark registration to initiate a negotiation, in which the necessary clauses can be added to achieve the objective of the letter of consent; namely, coexistence in the registration of two similar trademarks.

more from across site and SHARED ros bottom lb

More from across our site

Managing IP speaks with up-and-coming women lawyers at five law firms about fighting imposter syndrome, maintaining work-life balance and why real representation matters
Kilpatrick’s managing partner for San Francisco discusses taking the longer route to partnership, the importance of female mentors, and strengthening office culture
Home-working and grace periods at IP offices have been announced, while Managing IP understands Iran’s IP office is out of service
With INTA 2026 just two months away, London-based IP practitioners offer tips on making the most out of the city
New platform, which covers SEPs for the Wi-Fi 6 and Wi-Fi 7 standards, includes 10 patent owners
The Texas-based IP litigation hires take King & Spalding’s partner appointments from pre-merger Winston & Strawn up to 12 this year
Sunny Su explains how her team overcame challenges with orchard evidence collection to secure a favourable plant variety decision from China’s top court
Flexible working firm continues trajectory from 2025 with appointment of Matthew Grant and Letao Qin
Anousha Davies, associate and trademark attorney at Birketts, unpicks how the university’s reputation enabled it to see off a proposed trademark for ‘Cambridge Rowing’
IP lawyers, who say they are encouraging clients to build up ‘tariff resilience’, should treat the risks posed by recent orders as a core consideration in cross-border licensing
Gift this article