Opinion: Snapchat TTAB spat highlights need for distinctiveness

Rani Mehta

February 02, 2022

Brands should select distinctive trademark names if they want to avoid being embroiled in costly litigation, especially amid the rise of online infringements

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Rani Mehta

Senior Reporter Managing IP

Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.

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