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Opinion: Snapchat TTAB spat highlights need for distinctiveness

Rani Mehta
February 02, 2022
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Credit: Diego / Adobe Stock

Brands should select distinctive trademark names if they want to avoid being embroiled in costly litigation, especially amid the rise of online infringements

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TrademarksUnited StatesNewsOpinion North AmericaNorth AmericaJurisdictionsIP OfficesCounterfeiting and e-commerce
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Rani Mehta
US Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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