How ‘always-never’ rules can help brands battle counterfeits

Rani Mehta

November 23, 2021

Counsel at Coty, Starbucks and Otterbox explain how always taking down products with certain characteristics can help them and their vendors catch fakes

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Rani Mehta

Senior Reporter Managing IP

Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.

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