How ‘always-never’ rules can help brands battle counterfeits

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How ‘always-never’ rules can help brands battle counterfeits

Rani Mehta
November 23 2021
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Counsel at Coty, Starbucks and Otterbox explain how always taking down products with certain characteristics can help them and their vendors catch fakes

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TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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