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Fakefluencers: how IP counsel have duped consumers online

Max Walters
September 01, 2021
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In-house sources say creating fake profiles on social media has helped them lure unsuspecting consumers into hearing the anti-counterfeiting message

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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