Fakefluencers: how IP counsel have duped consumers online

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Fakefluencers: how IP counsel have duped consumers online

Max Walters
September 01 2021
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In-house sources say creating fake profiles on social media has helped them lure unsuspecting consumers into hearing the anti-counterfeiting message

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Max Walters
Editor Managing IP
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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