Repeat infringer of beauty brands sued in Delhi High Court

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Repeat infringer of beauty brands sued in Delhi High Court

Sponsored by

lexorbis-400px.png
amy-shamblen-xwm61tpmlyk-unsplash.jpg

Manisha Singh and Simran Bhullar of LexOrbis take a look at the surprising court record of a persistent offender deceptively targeting Indian health and beauty brands

In the recent case of Vikas Gupta & Another v Amit Jain, the Delhi High Court decided that the defendant had made false statements before the court to conceal an act of infringement committed against the plaintiff’s registered trademarks ‘Nehal’ and ‘Sneha’. Further events unfolded how the defendant had been regularly infringing brand names. 

A familiar tale

The plaintiffs requested a permanent injunction from the court to restrain the other party from using the marks ‘Nehal’ or ‘Sneha’ or other marks which may resemble the word ‘Neha’.

The court had heard both parties on February 18 2021, when the defendant submitted that they have used only two names - ‘Dr Plus’ and ‘Blueberry’ as their brands, thereby, denying the plaintiffs’ claims. The defendant asserted that they had never used the impugned brand names and that the previous cases of infringement filed against them had been settled. The court directed them to furnish the details of such previous cases, along with the final orders. The defendants obliged with this direction.

However, the plaintiffs alleged that the defendant hid material facts, and made false statements in the court. The plaintiffs also responded to the details submitted by the defendant of their previous cases.

It was submitted that the defendant is a repeat offender who infringes well-known marks, dishonestly adopts deceptively similar trade dresses for the products akin to famous Indian companies like Dabur, Marico, and Hindustan Unilever, among others. The defendant makes illegal profits by riding on the goodwill and reputation of such brands. Finally, he gives up the mark or changes the get up of the product when the company takes legal action.

A history of litigation

The claim that the defendant had only been involved in two or three cases was disproven when they submitted and disclosed a total of nine cases filed against them, of which three were filed by Dabur India and one each by Marico and Hindustan Unilever. A summary of cases against the defendant is given below:

1. Dabur India v Amit Jain: Alleged counterfeiting and infringement of label and design of the products; settled against the defendant.

2. Dabur India v Amit Jain: Alleged infringement of bottle design and label; pending.

3. Dabur India v M/s Siddhi Cosmetics: Alleged infringement of label/get up/trade dress; the court observed that the defendant was a repeat offender, and the matter was settled against the defendant.

4. Hindustan Unilever v Amit Jain: Alleged trademark infringement; final order unclear.

5. Rajesh Jain v Amit Jain: Alleged infringement of trademark, copyright, label, packaging; pending.

6. Mrs Sonia Chadha v Amit Jain & Ors: Allegations of deceptively similar font, logo, getup, style, label; settled against the defendant.

7. Amit Jain v Ayurveda Herbal & Ors: A case of counter blast where the defendant had filed the suit; settled against the defendant.

8. Marico v Vinayak Industries & Ors: Alleged infringement of trade dress, packaging and bottle shape; settled against the defendant.

9. Sanjeev Juneja v M/s Vinayak Industries: Alleged trademark infringement; settled against the defendant.

The above listed cases also prove that the defendant used more than two marks in their business. There was a total of 28 marks which were used by the defendant as shown in court orders and invoices, like ‘Valueline’, ‘Aparna’, ‘Boroviv’, ‘Zohar’, ‘Tushar’, ‘Lesure’, ‘Roop Mantra Roop Ultra’, ‘Nimson Kingson’, ‘Blue Valley Blue Very’, ‘Pushpanjali Patanjali’, ‘Brueline Boroline’, ‘Multitouch’, ‘Fairness Fine’, ‘Men’s Action’, ‘Skin Gloss’, ‘Plush & Lovely’, ‘Plush’, ‘Fairness Beauty’, ‘Fairness & Sweet’, ‘Fime Glow’, ‘Popie Lovely’, ‘Pofie Lovely’, ‘FuorFuor’, ‘Fuor Glow’, ‘Fuor Klick’, and ‘Face Lovely’.

Of these, many are indirect copies of famous brand names and for many others the defendant has been called to court previously.

Attempt at defence

The date of use claimed by the defendant in its applications for trademark registration of the marks ‘Nehal’, ‘Nehal And Lovely’, and ‘Nehal’ (see Figure 1) in 2007, 2008, and 2014, claim use since 2003, 1989, and 2001, respectively. Yet, the defendant could not submit any evidence in support of his user claims.

Similarly, user claim for marks ‘Sneha’, ‘Sneha Lovely’, and ‘Sneha’ has been made since 2006, 1990, and 2001, respectively.

For cosmetics with the name and image of ‘Sneha Lovely Multi Touch’, ‘Sneha’s Neem Tulsi’, and ‘Sneha’s Neem & Line’ was claimed since 1990, 2003, and 2003, respectively.

The defendant had been selling its products in a wholesale market in New Delhi at Sadar Bazaar, which they did not mention in the court.

The plaintiff finally submitted that the “defendant is a repeat offender and shall continue to make false statements and dishonestly adopt well-known trademarks to mislead the public at large if order for making false claims before the court is not passed against him. The public interest is at stake as the quality of defendant’s products cannot be checked.”

Eventually, the court directed the defendant to furnish reasons to show why proceedings for contempt be not initiated against him. The matter is now listed for a further date.

Preventing infringement

What makes this case interesting is that the infringer has been caught many times, had to pay for his misdeeds many times, yet finds loopholes and tries to get away with everything. Perhaps, this time the lesson will be learnt.

Since the court is yet to decide on the matter, one sincerely hopes that a strict penalty is levied on the infringer so that brand owners can finally breathe a sigh of relief.


manisha-singh.jpg

Manisha Singh

Managing partner

LexOrbis

T: +91 11 2371 6565

E: manisha@lexorbis.com

 

Manisha Singh is a founder and the managing partner of LexOrbis. She oversees and supervises all practice groups at the firm.

Manisha is known and respected for her deep expertise on prosecution and enforcement of all forms of IP rights and for strategising and managing global patents, trademarks and designs portfolios of large global and domestic companies. Her keen interest in using and deploying latest technology tools and processes has immensely helped the firm to develop efficient IP service delivery models and to provide best-in-the-class services.

Manisha studied law at the Campus Law Centre of Delhi University of Delhi after completing her masters’ degree in economics from Patna.


repeatinfringerofbeautybrandssuedindelhihighcourt-637847434999489818.png

Simran Bhullar

Associate

LexOrbis

T: +91 11 2371 6565

E: mail@lexorbis.com

 

Simran Bhullar is an associate at LexOrbis, who oversees research and publications for the firm.

Simran studied law at Guru Gobind Singh Indraprastha University.

more from across site and SHARED ros bottom lb

More from across our site

IPH’s strategy of integrating acquired businesses into its larger premium brands, may offer an early signal of how externally funded IP firms will pursue scale, efficiency and market strength
After bringing on board three new partners, the recently merged firm has its eyes on breaking into the top-flight of firms for patent disputes and ITC litigation
While the US and the UK remain the biggest markets for representation of women, their lead has narrowed
Former professional cricketer Ben Scott talks through the challenges of building a legal tech platform, transitioning from sportsman to entrepreneur and why he believes he has found a gap in the market
The benefits of offering a range of services, innovative enforcement approaches, and gradual AI adoption are all helping SyCip Salazar Hernandez & Gatmaitan develop its IP offering
Nick Redfearn, head of enforcement at Rouse and a classic car enthusiast, explains the sudden viral appearance of classic car restomod parts from China and the impact of IP in this new trade
Our 2026 rankings for Western Europe, taken with historical data, reveal that some European IP markets hardly change – while others are more fluid
Selina Hinchliffe, head of commercial services at Shakespeare Martineau, reflects on rejecting Cambridge, leading through empathy, and why authenticity matters more than fitting in
US corporates are using the UPC, but much of that work still flows to European boutiques. Last week’s merger, as well as others, could alter that dynamic
Publicly listed Australian group IPH delivered on its promise to profoundly shake up the Canadian market. Four years on, rivals have had time to adapt
Gift this article