France: France introduces new trademark law

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

France: France introduces new trademark law

Sponsored by

beau-de-lomenie.png
Hand of man signing signature filling in application form document

The new trademark law implementing the EU Directive has been applicable since December 11 and has introduced important changes.

The requirement of a graphic representation has been abandoned and a new official fees system is applicable to allow filing and renewing for one class only. Absolute grounds for refusal now include appellations of origin, geographical indications, traditional terms for wine, traditional guaranteed specialities and earlier plant variety denominations. Provisions relating to collective trademarks are also amended.

The opposition procedure is available for new prior rights: company names, commercial names, domain names and reputed trademarks.

It is also open to public entities in case there is an attempt on their name, image or repute or if there is a likelihood of confusion for the public. Opposition can also be filed against trademarks filed by an agent or representative without authorisation. Several earlier rights may be invoked in one opposition procedure.

Proof of use is now to be provided for the 5-year period preceding the application date of the opposed trademark and for all goods or services which serve as basis for the opposition.

New provisions relating to invalidity or revocation procedures entered into force on April 1 2020.  

The French PTO now has exclusive jurisdiction for actions based on absolute grounds or invalidity for non-use. No interest to act is required from the demanding party. The office shares jurisdiction with courts regarding actions based on relative grounds of invalidity. The courts remain competent when there is a connected issue of unfair competition, and remain exclusively competent regarding infringement actions, and investigative, interim or provisional measures.

The action for invalidity can be based on several grounds and/or rights. However, it is inadmissible if the prior trademark invoked was not used during the five year period preceding the date of the action except if there are proper reasons for non-use. It is also the case if this trademark has been registered for more than five years, and was not used during the five year period preceding the application date of the challenged trademark. Similar provisions apply to reputed trademarks or trademarks for which distinctiveness was acquired through use.

There is no more limitation period attached to invalidity actions, with the exception of actions based on well-known trademarks, for which there is a five year limitation period, except in the case of bad faith. However, in all cases, an invalidity action will be inadmissible if the applicant knew about the later registered trademark and tolerated its use for five years.

The French PTO has been working on the implementation of invalidation procedures by recruiting and training new people. Despite the emergency state brought about by COVID-19, they are available from April 1.

more from across site and ros bottom lb

More from across our site

Goodwin’s latest PTAB hire, Theodoros Konstantakopoulos, said he was keen to work with Lori Gordon, who joined the firm last year
Senior partners at both firms said they want to capitalise on the benefits of having attorneys and lawyers working in tandem
IP litigation lawyers at European firms reveal how they are managing clients’ demands for a streamlined service by collaborating with other functions and practice areas
An injunction concerning head lice treatment, a positive ruling on access to documents, a German firm splitting, and moves involving Finnegan and Morgan Lewis were among the top stories
Chris Sleep, Abion’s new head of litigation and dispute management, will work in the firm’s London office
Sources at four firms explain how changes to USPTO fees provide opportunities to give clients strategic counselling
An intervention by Dyson into the UK’s patent box regime and a report unveiling the major SEP owners were among the big talking points this week
With the threshold for proving copyright infringement by AI tools clearer than ever, 2025 could answer some of the key questions
Partners at Latham & Watkins and Finnegan reveal how they helped explain their client’s technology to a jury
One of Managing IP’s most influential people in IP for 2024, Hurtado Rivas discusses mental health in the profession, the changing role of a trademark lawyer, and what keeps a Nestlé IP counsel busy
Gift this article