United States: How to keep IP safe in a dangerous world

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United States: How to keep IP safe in a dangerous world

Managing IP Correspondent
March 31 2004

Ron J Epperson, of Ernst & Young LLP and Richard S Post, Post & Post, LLC explain the need for companies to adopt a strategic approach to managing their IP rights, in order to gain the maximum benefit from their brands

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United StatesMIP Special FocusBrand Management Focus 2004 (March 2004)North AmericaJurisdictions
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