Why Nestlé prefers the in-house approach
Swiss-based Nestlé owns some of the most recognizable food and drinks brands in the world, from Nescafé and Carnation Milk to Kit Kat and Milo. Dennis Jose R Barot, regional intellectual property adviser, and Mohd Shah bin Hashim, head of corporate legal for the Malaysia-Singapore region, explain how Nestlé's innovative approach to in-house trade mark management has saved the company money and taken IP issues into the heart of its marketing and product development departments
Unlock this article.
The content you are trying to view is exclusive to our subscribers.
To unlock this article: