Why Nestlé prefers the in-house approach
Swiss-based Nestlé owns some of the most recognizable food and drinks brands in the world, from Nescafé and Carnation Milk to Kit Kat and Milo. Dennis Jose R Barot, regional intellectual property adviser, and Mohd Shah bin Hashim, head of corporate legal for the Malaysia-Singapore region, explain how Nestlé's innovative approach to in-house trade mark management has saved the company money and taken IP issues into the heart of its marketing and product development departments
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