Colour marks: Colour ownership - why it makes sense

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Colour marks: Colour ownership - why it makes sense

Managing IP Correspondent
March 31 2006

With its ability to transcend language barriers, colour is a powerful marketing tool for global brands. IP owners can hold colour marks, but it is unclear exactly what is required for legal protection and what constitutes infringement. Claire Jones looks at how colour should be protected and at some of the grey areas surrounding the subject

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MIP Special Focus Brand Management Focus 2006 (March 2006) Asia-Pacific Europe Jurisdictions Ukraine Australia
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