Canada proposes new trade mark legislation

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Canada proposes new trade mark legislation

Christian Paradis

Canada’s Minister of Industry, Christian Paradis, has introduced legislation that would crack down on counterfeits, redefine the term trade mark and allow for so-called divisional trade mark applications, among other changes

Christian Paradis

Bill C-56 had its first reading in the House of Commons on Friday. Among the most significant changes it proposes is a new definition of a trade mark that would recognise non-traditional marks, including colour, smell, taste and texture marks, as well as confirm the registrability of sound and hologram marks, according to Smart & Biggar/Fetherstonhaugh.

Specifically, the legislation defines the word trade mark as "a sign or combination of signs that is used by a person for the purpose of distinguishing or so as to distinguish their goods or services from those of others". It is this introduction of a so-called sign concept that would allow for the registration of non-traditional marks.

The present language of the Trade-Marks Act defines a trade mark as "a mark that is used by a person for the purpose of distinguishing or so as to distinguish wares or services manufactured, sold, leased, hired or performed by him from those manufactured, sold, leased, hired or performed by others".

"The totality of changes is clearly meant to create flexibility and allow for the registration of all types of non-traditional marks but only if they are, in fact, distinctive," wrote Kelly Gill of Gowlings.

The bill would also improve border measures by granting Customs officials authority to seize and detain goods and establishing criminal provisions for infringement, with fines of up to $1 million, imprisonment up to five years, or both.

Additionally, the bill would allow for filing of certification marks based on proposed use, rather than having to wait until the mark is already in use, as applicants do now.

Divisional trade mark applications would also be permitted, allowing applicants to register for goods and services already in use without having to abandon the application for the remaining goods and services.

The bill is expected to move quickly to a second reading and then be referred to a committee where witnesses may be called to comment and amendments will be considered.

"Since the Bill was introduced by the Government, which has a majority in both Parliament and the Senate, it is expected that the Bill will pass during the current session of Parliament," said Smart & Biggar's release.

The Bill must then undergo a similar process in the Senate before receiving Royal Assent and implementation.

more from across site and SHARED ros bottom lb

More from across our site

A former scientist, inventor and now a patent practice leader, Hanane Fathi Roswall shares her views on leadership, diversity, the rise of AI and the promise of the UPC
With rumours that a third IP judge could yet join the England and Wales High Court, we run through some potential names while practitioners outline the importance of a well-stocked bench
Speaking to Managing IP at Via’s Bridge Summit in San Francisco, president Kevin Mack explains why the AI infrastructure boom is forcing a rethink of traditional SEP licensing and FRAND models
Law firms continue to sell clients on international footprints, but sprawling office networks count for little if financial structures discourage internal collaboration
Via's Qi pool expands its footprint in Asia with the addition of Chinese smartphone giant and Japanese auto company
Matthew Cassie becomes the tenth partner to join the firm’s London outpost, and the second since it opened its new headquarters in May this year
A&O Shearman and Fish & Richardson invested in German talent, meanwhile, major firms have assembled for an on the merits case pitting KeeeX against OpenAI and Adobe
Julia Bishop is director of IP at Twilio in the US
Hellberg is an IP director at Essity in Sweden
Palińska is the business & IP law lead at CD Projekt Red in Poland
Gift this article