Canada proposes new trade mark legislation

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Canada proposes new trade mark legislation

Christian Paradis

Canada’s Minister of Industry, Christian Paradis, has introduced legislation that would crack down on counterfeits, redefine the term trade mark and allow for so-called divisional trade mark applications, among other changes

Christian Paradis

Bill C-56 had its first reading in the House of Commons on Friday. Among the most significant changes it proposes is a new definition of a trade mark that would recognise non-traditional marks, including colour, smell, taste and texture marks, as well as confirm the registrability of sound and hologram marks, according to Smart & Biggar/Fetherstonhaugh.

Specifically, the legislation defines the word trade mark as "a sign or combination of signs that is used by a person for the purpose of distinguishing or so as to distinguish their goods or services from those of others". It is this introduction of a so-called sign concept that would allow for the registration of non-traditional marks.

The present language of the Trade-Marks Act defines a trade mark as "a mark that is used by a person for the purpose of distinguishing or so as to distinguish wares or services manufactured, sold, leased, hired or performed by him from those manufactured, sold, leased, hired or performed by others".

"The totality of changes is clearly meant to create flexibility and allow for the registration of all types of non-traditional marks but only if they are, in fact, distinctive," wrote Kelly Gill of Gowlings.

The bill would also improve border measures by granting Customs officials authority to seize and detain goods and establishing criminal provisions for infringement, with fines of up to $1 million, imprisonment up to five years, or both.

Additionally, the bill would allow for filing of certification marks based on proposed use, rather than having to wait until the mark is already in use, as applicants do now.

Divisional trade mark applications would also be permitted, allowing applicants to register for goods and services already in use without having to abandon the application for the remaining goods and services.

The bill is expected to move quickly to a second reading and then be referred to a committee where witnesses may be called to comment and amendments will be considered.

"Since the Bill was introduced by the Government, which has a majority in both Parliament and the Senate, it is expected that the Bill will pass during the current session of Parliament," said Smart & Biggar's release.

The Bill must then undergo a similar process in the Senate before receiving Royal Assent and implementation.

more from across site and SHARED ros bottom lb

More from across our site

Loke Khoon Tan and Stephanie Yip at Dentons explain what brand owners need to know ahead of January 1 2027, when updates to China’s Trade Mark Law come into force
New US bills signal that firms should work with clients to ensure they are complying with potential regulatory requirements
Octavio Espejo of Becerril, Coca & Becerril explains how sweeping patent reforms reshape filing strategies, prosecution, and divisional application practice
The UK Supreme Court’s decision in Tesla v Avanci enhances the UK's attractiveness for global FRAND battles, say lawyers at Simmons & Simmons
PE-backed practices now comprise the majority of ranked firms for patent prosecution in the Netherlands, but competitors are confident about their decision to remain independent
The firm says new additions position Brown Rudnick as a market leader in tech, life sciences, and global litigation
Richard Quatrano, counsel at Olshan Frome Wolosky, shares why technology M&A buyers and sellers must verify written IP assignments, as broken ownership chains can undermine valuation, deal terms, and closing certainty
Appointment of AI and copyright expert Anna Naydonov, as well as another partner from Orrick, shows how firms can attract top litigators through leveraging the power of their existing teams
K&L Gates and Baker Botts have recruited leading patent practitioners from Wende IP and EIP, respectively, as they seek to strengthen European patent litigation capabilities
The departure of a large chunk of Spruson & Ferguson's legacy leadership could have destabilised the firm, but it's fighting back with strategic hires and promotions
Gift this article