Madrid comes into effect in Mexico

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Madrid comes into effect in Mexico

The Madrid Protocol came into effect in Mexico today (February 19), and baking company Grupo Bimbo was the first Mexican company to file an international application

Grupo Bimbo

Mexico is the 89th member of the international trade mark system, after depositing its instrument of accession with WIPO in November last year.

International trade mark owners can now designate the country, and Mexican companies can apply to extend their trade marks to other member states.

Mexico does not have trade mark opposition proceedings, but there are proposals to introduce them.

There are also understood to be plans to permit multi-class applications, accept generic designations of goods or services and admit coexistence agreements and consents.

Former Arochi partner Miguel Angel Margáin was appointed director of the Mexican IP office last month.

more from across site and SHARED ros bottom lb

More from across our site

News of Avanci Video signing its first video licence and a win for patent innovators in Australia were also among the top talking points
Tom Melsheimer, part of a nine-partner team to join King & Spalding from Winston & Strawn, says the move reflects Texas’s appeal as a venue for high-stakes patent litigation
AI patents and dairy trademarks are at the centre of two judgments to be handed down next week
Jennifer Che explains how taking on the managing director role at her firm has offered a new perspective, and why Hong Kong is seeing a life sciences boom
AG Barr acquires drinks makers Fentimans and Frobishers, in deals worth more than £50m in total
Tarun Khurana at Khurana & Khurana says corporates must take the lead if patent filing activity is to truly translate into innovation
Michael Moore, head of legal at Glean AI, discusses how in-house IP teams can use AI while protecting enforceability
Counsel for SEP owners and implementers are keeping an eye on the case, which could help shape patent enforcement strategy for years to come
Jacob Schroeder explains how he and his team secured victory for Promptu in a long-running patent infringement battle with Comcast
After Matthew McConaughey registered trademarks to protect his voice and likeness against AI use, lawyers at Skadden explore the options available for celebrities keen to protect their image
Gift this article