Madrid comes into effect in Mexico

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Madrid comes into effect in Mexico

The Madrid Protocol came into effect in Mexico today (February 19), and baking company Grupo Bimbo was the first Mexican company to file an international application

Grupo Bimbo

Mexico is the 89th member of the international trade mark system, after depositing its instrument of accession with WIPO in November last year.

International trade mark owners can now designate the country, and Mexican companies can apply to extend their trade marks to other member states.

Mexico does not have trade mark opposition proceedings, but there are proposals to introduce them.

There are also understood to be plans to permit multi-class applications, accept generic designations of goods or services and admit coexistence agreements and consents.

Former Arochi partner Miguel Angel Margáin was appointed director of the Mexican IP office last month.

more from across site and SHARED ros bottom lb

More from across our site

News of Avanci hiring a senior vice president and the EPO teaming up with a French AI startup were also among the top talking points
Explosm, the independent Texas studio behind the hit webcomic Cyanide & Happiness, partnered with Temu’s IP protection team to combat counterfeiters infringing on its brand
The latest in a dispute over juicing machines, and a shakeup in judicial compositions were also among the top developments
Patent partner Robert Hollingshead explains why the firm remains committed to Japan despite several US firms exiting the Japanese and greater Asia market
Emma Green, partner at Bird & Bird, shares why the Iceland v Iceland dispute could prompt businesses and lawyers to think differently about brand enforcement
Attain IP, developed by two UK patent lawyers, will meet ‘forensic’ needs of patent attorneys by showing a verifiable reasoning chain, according to its co-founders
The High Court of Australia has allowed a fashion designer to retain her registered ‘Katie Perry’ trademark for clothing
Sim & San secured the win for Dr. Reddy’s, which will allow the pharma company to manufacture and export semaglutide, the active ingredient in Ozempic
Lucas Amodio joins our ‘Five minutes with’ series to discuss artificial intelligence systems and patent law
The Americas research cycle has commenced, so don't miss the opportunity to submit your work
Gift this article