Del Monte succeeds in new gTLD challenge

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Del Monte succeeds in new gTLD challenge

American food producer Del Monte has become the first party to win a legal rights objection (LRO) to a new gTLD

In a split decision published this week, a WIPO panel found that there was “something untoward” about an application for the gTLD .delmonte filed by Del Monte International, based in Monte Carlo.

Del Monte

The objector, Del Monte Corporation, owns trade marks for Del Monte in 177 jurisdictions, with use going back to 1891.

Respondent Del Monte International owns trade mark registrations for Del Monte in South Africa, which date to 1966. It has also signed three licence agreements with Del Monte Corporation regarding use of the trade mark on certain products and in certain geographical areas.

Del Monte International had applied for the .delmonte string without notifying Del Monte Corporation or any of its other licensees.

No other parties applied for the string in this round.

The panel considered eight factors in its decision, regarding the registration and use of the mark, and any rights owned by the respondent.

Two of the three-person panel, Sebastian Hughes and William Towns, agreed that the gTLD applied for “creates an impermissible likelihood of confusion between the gTLD and the Objector’s mark”.

But panellist Robert Badgley dissented, saying it was “a close case” and a few points tipped the balance in favour of the respondent: “Respondent has a bona fide basis for owning this gTLD, even if Objector would also have a had a bona fide basis if it had been the applicant for this gTLD.”

Badgley also said he had favoured the acceptance of supplemental submissions from the parties, something which the majority refused. In particular, the South African trade mark certificates were not available to the panel.

The LRO procedure enables rights owners to challenge new gTLD applications that they believe take unfair advantage of, impair the distinctive character of, or otherwise create an impermissible likelihood of confusion with their mark.

Nearly 80 LROs have been filed. So far, 30 have been decided and Del Monte is the first one in which the objection has been upheld. Four cases have been terminated.

more from across site and SHARED ros bottom lb

More from across our site

Armstrong Teasdale’s Jim Heinen Jr discusses the challenge of balancing billables, business development and family life and explains why not all patent lawyers are science nerds
From cross-border jurisdiction to the end of the transitional period, Powell Gilbert’s Ioana Sabau and Bryce Matthewson predict the biggest talking points ahead
A wave of office launches and lateral hires reflect the draw of patent disputes, but booming AI, semiconductor and data centre markets are offering an even bigger IP opportunity
The hire of Frederick Nicolle as a partner continues Pinsent Masons' expansion while reducing Simmons’ patent prosecution offering in London to zero
The expansion into Granada forms part of a national ‘decentralisation’ strategy focused on providing proximity to research and tech businesses away from traditional hubs
Three successive wins have got the firm eyeing additional opportunities as ITC work booms
While many firms remain focused on generative AI, recent hires and practice launches suggest the next battle may be for lawyers who understand how AI is moving into the physical world
The explosion of data centres has prompted patent pool operators to create new licensing opportunities
The court struck out copyright claims brought by Ladbrokes owner Entain, saying that ownership details should have been completed before litigation began
Düsseldorf has overtaken Munich as the UPC's busiest division, while firms including Winston Taylor, Clifford Chance, and Hoyng Rokh Monegier featured in disputes involving Abbott, Essity, Amazon and Hurom
Gift this article