Round the world in two days

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Round the world in two days

The Academic Course is a series of introductions to basic trademark law and practice around the world. But that doesn’t mean everyone in the audience is a novice

“I’ve been practicing law since 1978, but I still found the briefings useful. So many things change in so many countries—it’s impossible to keep up,” said Bill Coughlin, President and CEO of Ford Global Technologies, during the lunch break yesterday: “The range of countries and sessions is always spot on, and updated every year.”

The Academic Course takes place today and yesterday. Among subjects covered on Saturday were the Americas, international treaties, Europe and Australasia. Jeffrey L. Van Hoosear of Knobbe Martens gave the talk on international treaties. “I emphasize that most of the systems I only know from a practical point of view—how they have affected me in my practice,” said Van Hoosear. “But some were launched in the 26 years I have been practicing. My strongest memories are of OHIM opening in Europe. It’s so successful now, but at the start it was really only the small, entrepreneurial companies that were willing to risk the new system. That’s usually the case with these treaties—big companies have too much to lose.”

The second day of the course will look at Asia and Africa, but also include some non-geographic topics, such as famous trademarks and the UDRP system. “The country panels are usually fairly consistent, but we try to insert some more topical discussions every year,” says Dee Henderson of Broadcom, who has helped organize the program for the past four years. It evolved out of a course at John Marshall Law School in Chicago, when someone looked at the attendees and found out more were taking the course for CLE credit than college credit. “In California you have to do 13 hours of CLE every year, but it is looked at on a three-year basis. So if you’ve done nothing for three years and need to get it all in one hit—this is the course you come on!” said Van Hoosear.

The country-by-country analysis is clearly more than just CLE credit to the 55 registrants, however, most of whom were frantically scribbling notes as Van Hoosear explained the importance of the Paris Convention, Community trade mark and Madrid System. He only started doing the session last year as a last-minute replacement. “I love doing it now though, I love being involved with INTA” he said, agreeing that one advantage is the presentation doesn’t change much from year to year. “The questions are fairly similar too—everyone wants to know about money. What are the cost savings, what are the efficiencies, what can I file myself directly?” he added.

The second day of the Academic Course takes place today in Room 154AB.

more from across site and SHARED ros bottom lb

More from across our site

In an exclusive interview, Rouse CEO Luke Minford, Arnold & Siedsma managing partner Steve Duxbury, and Wrays executive chairman Gary Cox discuss plans to build the world’s first ‘truly integrated’ global IP services business
Benjamin Grzimek, partner at Casalonga’s new Düsseldorf office, believes the firm is well-placed to challenge German UPC dominance
A lot of the reporting around the Anthropic settlement misses something critical: it isn’t that relevant to AI training, argues Rebecca Newman at Addleshaw Goddard
Justin Hill and Marie Jansson Heeks, part of an 18-strong team to have joined Crowell & Moring, explain why IP client advice must go beyond only being called upon for patent disclosure
To mark the EUIPO having processed five million EUTM and REUD applications, Managing IP speaks to the most prolific representatives to uncover how they stay at the top of their game
The merger marks Rouse’s second M&A deal within a month, and will provide access to Arnold & Siedsma’s UPC offering
Simon Tønners explains why IP provides the chance to work with some of the most passionate, risk-taking, and emotionally invested clients
The co-leaders of the firm’s new SEP practice group say the team will combine litigation and prosecution expertise to guide clients through cross-border challenges
Boasting four former Spruson & Ferguson leaders and with offices in Hong Kong and Singapore, the IP firm aims to provide fast, practical advice to clients
Partners at three law firms explain why trade secrets cases are rising, and how litigation is giving clients a market advantage
Gift this article