Plain packaging rules extended to all tobacco products

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Plain packaging rules extended to all tobacco products

The Australian government has published an amendment to the Tobacco Plain Packaging Regulations 2011, broadening its parameters to apply to non-cigarette tobacco products.

The Regulations initially set out requirements for the retail packaging and appearance of cigarettes only, and did not apply to non-cigarette tobacco merchandise.

The amendments now include definitions of bidi, cigar, cigar tube and pouch, which are consistent with the definitions found in the Competition and Consumer (Tobacco) Information Standard 2011.

The amendment added three new regulations which describe proposed features of non-cigarette tobacco product packaging. These include strict dimensions for non-cigarette tobacco packages, and the outlawing of tobacco packs from having a transparent or cut-out area that reveals its contents before it is opened.

Plain packaging legislation was passed by the Australian government in November last year, and has been met with stiff resistance by tobacco companies, which claim that the legislation breaches Australia’s commitments under the TRIPs Agreement and will make it easier for cigarette packs to be counterfeited.

Earlier this week, Ukraine launched a legal offensive at the WTO against Australia’s plain packaging legislation.

more from across site and SHARED ros bottom lb

More from across our site

The variety of winners demonstrates that the UPC is now a core benchmark rather than an experimental consideration, while junior lawyers are becoming more deeply involved in key work
The Indian government announcing a fee waiver for sports-related IP registrations, and the US adding the EU to its IP 'watch list' were also among major developments
Sources say the judge could return to a disputes or mediation-focussed role, though others have questioned whether the Texas court will remain a litigation hotspot in his absence
Sheppard, which has hired 14 IP partners in the last 12 months, has cited client demand for expert counsel in SEP, ITC, and district court disputes
Tingxi Huo joins our ‘Five minutes with’ series to discuss boosting the value of clients’ IP and the importance of reflection
Hefty legal teams assembled for a three-day hearing in what was the court’s first foray into SEPs since Unwired Planet v Huawei
IP firm's new base will be located inside the tallest office space in the UK's ‘second city’
Practitioners at four firms across Asia and Europe share the do’s and don’ts of mindful networking ahead of the INTA Annual Meeting
Brand Action explains why the IP community can be a force for good in the world as thousands of professionals prepare to head to London for INTA’s Annual Meeting
The firm, which has also hired a senior trademark leader to lead operations in the region, believes greater China to be one of the most important IP jurisdictions
Gift this article