Plain packaging rules extended to all tobacco products

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Plain packaging rules extended to all tobacco products

The Australian government has published an amendment to the Tobacco Plain Packaging Regulations 2011, broadening its parameters to apply to non-cigarette tobacco products.

The Regulations initially set out requirements for the retail packaging and appearance of cigarettes only, and did not apply to non-cigarette tobacco merchandise.

The amendments now include definitions of bidi, cigar, cigar tube and pouch, which are consistent with the definitions found in the Competition and Consumer (Tobacco) Information Standard 2011.

The amendment added three new regulations which describe proposed features of non-cigarette tobacco product packaging. These include strict dimensions for non-cigarette tobacco packages, and the outlawing of tobacco packs from having a transparent or cut-out area that reveals its contents before it is opened.

Plain packaging legislation was passed by the Australian government in November last year, and has been met with stiff resistance by tobacco companies, which claim that the legislation breaches Australia’s commitments under the TRIPs Agreement and will make it easier for cigarette packs to be counterfeited.

Earlier this week, Ukraine launched a legal offensive at the WTO against Australia’s plain packaging legislation.

more from across site and SHARED ros bottom lb

More from across our site

Home-working and grace periods at IP offices have been announced, while Managing IP understands Iran’s IP office is out of service
With INTA 2026 just two months away, London-based IP practitioners offer tips on making the most out of the city
New platform, which covers SEPs for the Wi-Fi 6 and Wi-Fi 7 standards, includes 10 patent owners
The Texas-based IP litigation hires take King & Spalding’s partner appointments from pre-merger Winston & Strawn up to 12 this year
Sunny Su explains how her team overcame challenges with orchard evidence collection to secure a favourable plant variety decision from China’s top court
Flexible working firm continues trajectory from 2025 with appointment of Matthew Grant and Letao Qin
Anousha Davies, associate and trademark attorney at Birketts, unpicks how the university’s reputation enabled it to see off a proposed trademark for ‘Cambridge Rowing’
IP lawyers, who say they are encouraging clients to build up ‘tariff resilience’, should treat the risks posed by recent orders as a core consideration in cross-border licensing
Regulatory changes and damages risks are prompting Canadian firms and clients to opt for settlements in generic and biosimilar cases
News of Via Licensing Alliance adding two new members and Nokia’s proposal to extend interim licences to Warner Bros Discovery and Paramount were also among the top talking points
Gift this article