Apple pays Proview $60 million for Chinese iPad trade mark

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Apple pays Proview $60 million for Chinese iPad trade mark

Apple and Proview are to settle their dispute over the iPad trade mark in China for $60 million

Proview had originally sought $1.2 billion from the Californian company.

The Guangdong High People’s Court in Shenzhen announced that the two sides reached an agreement last week and that the mark is in the process of being transferred.

A company named IP Application Development initially bought from Proview what it believed to be the global rights to the iPad mark in 2006. IP Application Development assigned the mark to Apple, but when Apple tried to record the transfer, the China Trademark Office refused, on the grounds that it belonged to Proview.

Officials in China have already said that the mark is owned by Proview.

IP attorneys have been paying close attention to the case, saying that it raised a number of legal issues, including trade mark transfer, ostensible agency and contract law in China.

In an article published in Managing IP, Zhu Zhigang and Paul Ranjard of Wan Hui Da in Beijing said that for an assignee to receive a trade mark legally, there must be: (1) the signing of a contract, and (2) the approval of the contract by the Trademark Office and the publication of the assignment with the issuance of a new trade mark certificate.

An attorney for Proview told the Press Association that the financially troubled company had been looking for a settlement of about $400 million, but it felt pressure from its creditors.

“Proview owes Chinese banks 400 million”, said one attorney who spoke anonymously. “That means the banks are only going to get a fraction of what they are due.”

“It could have been a lot worse (for Apple),” he added.



more from across site and SHARED ros bottom lb

More from across our site

Alabama attorney Miya Aladebumoye has launched a new firm built on ‘big law’ experience and a personal touch approach
A UKIPO campaign aimed at combating fakes in the pre-loved fashion market and registration of the first Portuguese craft and industrial geographical indication were also among the top talking points
Chris Adams, Managing IP’s research lead, joins us to explain what practitioners need to know ahead of our first rankings release of 2026
Another IP litigator joins Winston & Strawn in Dallas as firm seeks to keep pace with ‘rapid’ growth of Texas market
Anthony O'Malley will replace Andrew Blattman at IPH, which owns several large IP firms across Australia, Asia and Canada
Barry Greenbaum, partner at Olshan Frome Wolosky, explains how in-house teams can update their approach to brand development, and where AI can add value
Christine Chiramel, who joins a full-service law firm after 17 years of working at specialist firms, says she’s excited to explore how corporate commercial issues are blurring into IP
Practitioners say increasing the pecuniary jurisdiction of India’s most popular IP litigation forum to around $2 million would spark unpredictability and make it difficult for SMEs to benefit
The Spain-based firm has appointed an industry veteran to lead the group, which it hopes will strengthen its ability to support clients in ‘disruptive technologies’
Shaina Haria, a final-seat trainee at an international law firm’s UK office, shares how she fell in love with IP and why the area of law has changed the way she views the world
Gift this article