Apple pays Proview $60 million for Chinese iPad trade mark

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Apple pays Proview $60 million for Chinese iPad trade mark

Apple and Proview are to settle their dispute over the iPad trade mark in China for $60 million

Proview had originally sought $1.2 billion from the Californian company.

The Guangdong High People’s Court in Shenzhen announced that the two sides reached an agreement last week and that the mark is in the process of being transferred.

A company named IP Application Development initially bought from Proview what it believed to be the global rights to the iPad mark in 2006. IP Application Development assigned the mark to Apple, but when Apple tried to record the transfer, the China Trademark Office refused, on the grounds that it belonged to Proview.

Officials in China have already said that the mark is owned by Proview.

IP attorneys have been paying close attention to the case, saying that it raised a number of legal issues, including trade mark transfer, ostensible agency and contract law in China.

In an article published in Managing IP, Zhu Zhigang and Paul Ranjard of Wan Hui Da in Beijing said that for an assignee to receive a trade mark legally, there must be: (1) the signing of a contract, and (2) the approval of the contract by the Trademark Office and the publication of the assignment with the issuance of a new trade mark certificate.

An attorney for Proview told the Press Association that the financially troubled company had been looking for a settlement of about $400 million, but it felt pressure from its creditors.

“Proview owes Chinese banks 400 million”, said one attorney who spoke anonymously. “That means the banks are only going to get a fraction of what they are due.”

“It could have been a lot worse (for Apple),” he added.



more from across site and SHARED ros bottom lb

More from across our site

Nick Redfearn, head of enforcement at Rouse and a classic car enthusiast, explains the sudden viral appearance of classic car restomod parts from China and the impact of IP in this new trade
Our 2026 rankings for Western Europe, taken with historical data, reveal that some European IP markets hardly change – while others are more fluid
Selina Hinchliffe, head of commercial services at Shakespeare Martineau, reflects on rejecting Cambridge, leading through empathy, and why authenticity matters more than fitting in
US corporates are using the UPC, but much of that work still flows to European boutiques. Last week’s merger, as well as others, could alter that dynamic
Publicly listed Australian group IPH delivered on its promise to profoundly shake up the Canadian market. Four years on, rivals have had time to adapt
IP practitioners debate whether new guidelines will make it more difficult to challenge a patent
Varuni Paranavitane says she is excited to bring ‘rounded expertise’ to the firm, which will have a solicitor in its ranks for the first time
Lawyers adapting to AI-driven recommendations are being pushed to demonstrate expertise publicly rather than simply relying on a polished website
Mid-market businesses looking to establish an online presence need ‘holistic’ brand protection services at an accessible cost, according to partners
Our latest update also includes the latest case filing statistics, and an update on how a transatlantic merger could be a UPC opportunity for the US half of the partnership
Gift this article