Mediation in practice

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Mediation in practice

A formidable panel of trademark experts took the stage for Sunday’s mock mediation session. On one side were Miles J. Alexander of Kilpatrick Townsend & Stockton in the U.S. and Daniel R. Bereskin of Bereskin & Parr in Canada. Opposing them were Louis T. Pirkey of Pirkey Barber and Lori A. Ball of Molson Coors. Driving the parties towards an agreement was moderator Leslie J. Lott of Lott & Fischer in the U.S.

The lawyers were reenacting a real case concerning the Homeaway and Homesaway marks in a realistic portrayal of a mediation that featured opening statements, joint sessions between the parties, private caucuses and the occasional sarcastic comment (such as “They say it’s not extortion. We know better”).

The session was introduced by James M. Amend, who also provided a commentary on some of the action and decisions. He noted how ­moderator Lott “focused on the driving forces behind a potential settlement” by getting the parties to set out terms first, before deciding on a dollar figure. In the end, the moderator provided a suggested figure confidentially to each party, which they both accepted.

Lott emphasized that focusing on what is “fair” in a mediation may not always be helpful, and it is important to remind the parties of that: “Peace may be more important to the parties than fairness.” Following the mock mediation, the speakers revealed that the real case that inspired the session had been resolved in voluntary mediation to the satisfaction of both parties in 2007, and that both companies had gone on to be successful.

more from across site and SHARED ros bottom lb

More from across our site

The new outfit, Ashurst Perkins Coie, will bring together around 3,000 lawyers across 23 countries
In the seventh episode of a podcast series celebrating the tenth anniversary of IP Inclusive, we discuss IP Out, a network for LGBTQAI+ professionals and their allies
Sara Horton, co-chair of Willkie’s IP litigation group, reflects on launching the firm’s Chicago office during a global pandemic, and how she advises young, female attorneys
Brian Paul Gearing brings technical depth, litigation expertise, and experience with Japanese business culture to Pillsbury’s IP practice
News of InterDigital suing Amazon in the US and CMS IndusLaw challenging Indian rules on foreign firms were also among the top talking points
IP lawyers at three firms reflect on how courts across Australia have reacted to AI use in litigation, and explain why they support measured use of the technology
AJ Park’s owner, IPH, announced earlier this week that Steve Mitchell will take the reins of the New Zealand-based firm in January
Chris Adamson and Milli Bouri of Adamson & Partners join us to discuss IP market trends and what law firm and in-house clients are looking for
Noemi Parrotta, chair of the European subcommittee within INTA's International Amicus Committee, explains why the General Court’s decision in the Iceland case could make it impossible to protect country names as trademarks
Inès Garlantezec, who became principal of the firm’s Luxembourg office earlier this year, discusses what's been keeping her busy, including settling a long-running case
Gift this article