UK presses ahead with plain packaging

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

UK presses ahead with plain packaging

The UK government will propose legislation to introduce plain packaging for cigarettes within the next two months, meaning it would come into force next year

Public health minister Jane Ellison announced the move, which follows extensive consultation. It will be a free vote, meaning MPs can vote how they wish, irrespective of party lines, and the decision will apply in England, but not Wales, Scotland or Northern Ireland.

Evidence received suggested that plain packaging would improve public health and reduce the number of smokers.

But cigarette companies are likely to strongly oppose the plans, arguing that they damage their trade mark rights, and infringe Article 17 of the EU Charter of Fundamental Rights.

All of the major tobacco companies in the UK said they will challenge plain packaging, according to a report in the Financial Times (subscription required).

Australia is the only country to introduce plain packaging so far. Its law led to a challenge at the WTO.

For more details, see our tobacco trade marks topic page.

more from across site and SHARED ros bottom lb

More from across our site

While the UK sees heavy IP rankings movement, Germany’s new tiered UPC table signals a shift from early adoption to market maturity
In an exclusive interview, Bernard Ledeboer reveals how a Consolid-backed group of firms wants to expand across Europe, invest in AI and centralise operations to compete at the top tier
Not all private equity firms are the same, so leaders at four externally backed IP firms came together to discuss the frameworks they followed and how they ensured a cultural fit
Top-tier German and Spanish firms are among the advisers on a Europe-wide copyright and licensing tussle concerning the design of the track circuit in Madrid
Partners Alex Wilson and Andreas Kramer say bigger law firm rivals don’t necessarily gain by having a wider jurisdictional reach
VO, which has offices in the Netherlands, Belgium and Germany, is the second European IP firm to secure external backing this week
The Bardehle Pagenberg attorneys-at-law discuss the firm’s Managing IP EMEA Awards 2026 success, Unified Patent Court litigation strategy, and evolving European patent trends
A patent battle between two legal tech companies and a loss for Elon Musk’s xAI against OpenAI were also among the top talking points
With drug prices a hot topic in the US, courts are seemingly more reluctant to prevent the entry of generics to the market
Academic Eden Sarid joins us during Pride Month to discuss queer expression and IP law, Patagonia v Pattie Gonia, and how queer and AI-generated creations both pose novelty concerns
Gift this article