UK presses ahead with plain packaging

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

UK presses ahead with plain packaging

The UK government will propose legislation to introduce plain packaging for cigarettes within the next two months, meaning it would come into force next year

Public health minister Jane Ellison announced the move, which follows extensive consultation. It will be a free vote, meaning MPs can vote how they wish, irrespective of party lines, and the decision will apply in England, but not Wales, Scotland or Northern Ireland.

Evidence received suggested that plain packaging would improve public health and reduce the number of smokers.

But cigarette companies are likely to strongly oppose the plans, arguing that they damage their trade mark rights, and infringe Article 17 of the EU Charter of Fundamental Rights.

All of the major tobacco companies in the UK said they will challenge plain packaging, according to a report in the Financial Times (subscription required).

Australia is the only country to introduce plain packaging so far. Its law led to a challenge at the WTO.

For more details, see our tobacco trade marks topic page.

more from across site and SHARED ros bottom lb

More from across our site

Anita Cade, head of Ashurst’s IP and media team in Australia, discusses why law firms that can pull together capability across different practice areas and jurisdictions stand to gain
INTA’s CEO says London-based firms have registered fewer delegates compared to past meetings in San Diego and Atlanta, and questions the 'ethics' of trying to participate without registering
Lobbies and interest groups are among the interveners in a major dispute over whether courts can set patent pool rates
Benoit Geurts and Coreena Brinck will help the firm ‘accelerate its innovation agenda’, according to its managing partner
News of a trademark row over Taylor Swift’s ‘The Life of a Showgirl’ and Nokia’s expansion of its IoT licensing programme were also among the top talking points
IP attorneys share how the Cox v Sony ruling impacts their counselling strategies, and if the case could influence how courts may assess liability for AI platforms
Natasha Daughtrey shares how firms can help their women litigators take the lead on trials, and why she is seeing a convergence of tech and life sciences disputes
The LMG Life Sciences Awards is thrilled to present the shortlist for the 2024 EMEA Awards
Having agreed to a cost cap in the landmark Emotional Perception AI case, the government should do the right thing and pay at least the bare minimum
Ruth Hoy will join the firm's IP practice alongside Huw Cookson, who will also become a partner
Gift this article