In-house counsel become digital natives

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

In-house counsel become digital natives

In-house practitioners had an opportunity to network, share their approaches to new gTLDs and learn about ways their companies can connect with millennials through advertising during the In-House Practitioners Workshop and Luncheon yesterday. The day was hosted by Project Team Leaders Monique Cheng Joe of DreamWorks and Christy Hurley of Expedia.

In the morning, in-house counsel heard from Beth Allegretti from Fox Entertainment, Joshua Bourne from FairWinds Partners and Elisabeth Stewart Bradley of Bristol-Myers Squibb about best practices for dealing with new domain names in a session moderated by David Taylor of Hogan Lovells. The interactive session then gave them a chance to share their own experiences of dealing with the challenges and opportunities offered by gTLDs.

Erwin Chemerinsky, Dean of the University of California - Irvine School of Law gave the keynote address after lunch, discussing First Amendment free speech protections in the Internet age. He explained how First Amendment jurisprudence is not keeping up with the Internet, adding that the small number of cases dealing with defamation, invasion of privacy, and intentional infliction of emotional distress do not provide a solid body of case law on which First Amendment and Internet jurisprudence can move forward.

The academic went on to discuss the ease with which people can now publish material on the Internet, adding that some material can be used to threaten or harass people. Seventy percent of those threatened or stalked on the Internet are women, said Chemerinsky, and the Digital Millennium Copyright Act provides safe harbor to service providers of websites offering material such as so-called “revenge porn”. Only California has passed a law against such sites so far and he urged more states and perhaps Congress to take similar legislative action.

The final session of the program focused on some of the latest developments in advertising. Speakers Eric I. Baum of Sony Pictures Entertainment, Victoria Cushey of the Licensing Industry Merchandisers’ Association and Tom DeLuca of Insightpool discussed ways that businesses are using native advertising and branding in social media to connect with millennials, and explained how attorneys can help their clients navigate the regulatory landscape and avoid false advertising claims.

more from across site and SHARED ros bottom lb

More from across our site

Matteo Di Lernia, advocate at LCA Studio Legale, unpicks the CJEU’s ruling in M.M. Ristorazione v Villa Ramazzini, including its impact on litigation strategies
Leaders at IP boutique say the decision to pursue sponsorless partnership with the specialised investment arm of a private equity firm comes at a time of ‘profound transformation’ in the profession
Patrick Zhang, formerly of Atlassian and TiVo, will become Via’s vice president of licensing and commercial strategy, tasked with helping expand client partnerships and licensing deals
IP services firm says new platform will cut patent portfolio analysis from months to minutes and optimise monetisation efforts
New role for the High Court judge will leave a gap for an IP specialist judge at the first instance
Laura Achával, founder of Achával IP in Argentina, shares how an evolving vision led her to launch her own practice
Monetisation is standing at the forefront of patent development, and one firm says AI is increasingly being deployed
Data centres are being built across the US, prompting patent disputes, but Texas’s thriving tech industry and patent-ready courts make the state particularly ‘ripe’ for litigation
Carpmaels & Ransford is set to bolster its UK attorney team with the appointment of Simmons & Simmons’s head of IP in the UK
Updates on Nokia’s licensing strides and a surge in patent activity around battery recycling in Australia were also among the top talking points
Gift this article