Companies themselves rather than business partners should register trademarks

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Companies themselves rather than business partners should register trademarks

Sponsored by

gorodissky-400px.png
hand Register for the seminar

A Chinese company "Wedo Tools Co" trading in hand tools established dealership relations with a Russian company which became its exclusive distributor in Russia. The parties concluded a distributorship agreement after which the Russian company registered its company name as "Wedo Rus." The parties also concluded another agreement according to which the designation "Wedo" should be registered in Russia as a trademark in the name of the Chinese company.

Contrary to the collaborative agreements, the Russian company registered the trademark

wedo-logo.jpg
for goods in Class 8 (hand tools) in its own name (Reg. No 606244).

The Chinese company filed an appeal against the registration and after careful review of the facts, the patent office cancelled the registration. When examining the case, the patent office studied a large number of documents provided by the Chinese company (information from websites, certificate of registration, contracts, invoices etc.). It also studied the chronology of relevant events. It found that the Chinese company had registered its name in 2011 while the Russian company registered the trademark in 2016. The word element of the trademark reproduces the name of the Chinese company despite insignificant differences. The Russian company argued that the name of the Chinese company is not protected in Russia. However, the patent office rightly observed that company names are protected in Russia from the moment of their registration because according to the Paris Convention, Article 8 the name of a legal person should be protected in all countries of the union without obligatory registration and regardless of whether it forms part of a trademark or not. The patent office also stated that the word part of the trademark refers to the same category of goods, i.e. hand tools for various purposes.

The Russian company appealed against the decision of the patent office at the IP court. The Chinese company Wedo Tools was brought by the court as an outside party.

The Russian company made an attempt to have the decision of the patent office reversed arguing that the name of the Chinese company may be understood as "we do tools" while the trademark is one word and occupies a dominating position in the trademark.

The court dismissed this and stated that what is important is the scope and the period of use of the disputed designation in Russia. The documents submitted by the Chinese company evidently proved that the name of the Chinese company had been used in many circumstances for a long time before the date of registration of the Russian trademark. The court confirmed that a right for the company name of a foreign company should be protected in the same way as that of a Russian company. It confirmed propriety of the company name if it predates registration of the trademark and also pointed out that Russian law (Article 1475 of the Civil Code) does not provide any conditions for protection of a company name, such as how famous it is, presence of any associations among consumers, the period of use of the name etc.

As a result, the appeal of the Russian company was dismissed and the judgment went into force immediately.

This is not the first time that foreign companies have come to the Russian market with the assistance of a Russian counterpart. In many cases collaboration is smooth. However, cases happen where the parties fall out for one reason or another, and the Russian company registers the trademark of a foreign company in its own name. It is true that a trademark registered in such circumstances may be cancelled but it takes time and money. It is clear that the benefits of timely registration of the trademark by the company coming into the Russian market outweigh the costs of retrieving it from the possession of the trademark squatter.

more from across site and SHARED ros bottom lb

More from across our site

Lawyers say attention will turn to the UK government’s AI consultation after judgment fails to match pre-trial hype
Susan Keston and Rachel Fetches at HGF explain why the CoA’s decision to grant the UPC’s first permanent injunction demonstrates the court’s readiness to diverge from national court judgments
IP, M&A, life sciences and competition partners advised on deal that brings together brands such as ‘Huggies’ and ‘Kleenex’ with ‘Band-Aid’ and ‘Tylenol’
Stability AI, represented by Bird & Bird, is not liable for secondary copyright infringement, though Fieldfisher client Getty succeeds in some trademark claims
Plasseraud IP says it is eyeing AI and quantum computing expertise with new hire from Cabinet Netter
In the fifth episode of a podcast series celebrating the tenth anniversary of IP Inclusive, we discuss the ‘Careers in Ideas’ network and how to open access to the profession
McGuireWoods’ focussed experimentation and disciplined execution of AI tools is sharpening its IP practice
As Marshall Gerstein celebrates its 70-year anniversary, Jeffrey Sharp, managing partner, reflects on lessons that shaped both his career and the firm’s success
News of two pharma deals involving Novo Nordisk and GSK and a loss for Open AI were also among the top talking points
Howard Hogan, IP partner at Gibson Dunn, says AI deepfakes are driving lawyers to rethink how IP protects creativity and innovation
Gift this article