Retroactive effect of trademark law is not applied in practice

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Retroactive effect of trademark law is not applied in practice

Sponsored by

patrinos-logo.png
Trademark written in wooden cubes

During the COVID-19 pandemic, IP practitioners in Greece welcomed the new law on trademarks, under which Directive (EU) 2015/2436 was transposed into national law. There was no reason for any caution in this respect, since the implementation had been awaited since January 12 2019, which was the deadline for Greece to transpose the directive.

It is noteworthy that the new Greek law on trademarks deals with this matter. In the rear provisions of the law, it stipulates that trademark applications that have not been definitively accepted before the date when the new law comes into force, shall be considered pursuant to the trademark law previously applicable, unless such a trademark application was filed on or after January 14 2019.

This is essential information for trademark filers in Greece. This is because under the law previously applicable, all national trademark applications as well as all IP rights designating Greece, received an ex-officio examination both on absolute and relative grounds, while under the new law on trademarks, ex-officio examination is extended to absolute grounds only.

Since the new law on trademarks came into force much later than the above transposition deadline, i.e. on March 20 2020, there should be no issue with the retroactive effect of the above-mentioned provisions regarding trademark registrations. This means that a national trademark application or an IP right designating Greece filed after January 14 2019 should receive an ex-officio examination on the basis of absolute grounds only – correct?

Not correct, says the practice of the Greek Trademark Office. According to the practice of the office all trademark filings between January 12 2019 and March 20 2020 receive an ex-officio examination on both absolute and relative grounds.

This is an unexpected approach, the legitimacy of which will certainly be tested before the Greek courts in the near future. Hopefully, there will be more good news to welcome regarding the new law on trademarks in Greece.

more from across site and SHARED ros bottom lb

More from across our site

The latest round of promotions has contributed to a 21% rise in partner headcount in the past two years, with business leaders eyeing litigation and the UPC
João Negrão, EUIPO executive director, is joined by a seasoned official to reflect on three decades of stories
Sim & San, which secured the $16m victory for their client, previously led Communications Components Antenna to a $26m damages win in 2024
IP litigator Ruth Hoy has led the London office since 2022
Emotional Perception AI is seeking more than £200,000 after the UK Supreme Court backed its appeal
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
Newly independent King & Wood has established offices in North America, while Mallesons has entered a ‘new era’ with a 1,200-lawyer firm across Australia and Singapore
Ryan Dykal and John Wittenzellner of Boies Schiller Flexner tell Managing IP what’s driving the firm’s patent litigation expansion
News of Dolby suing Snap over AV1 and HEVC patents and SCOTUS offering guidance on the liability of internet service providers were also among the top talking points
Arrival of Caitlin Heard will bolster the soon-to-be-created Ashurst Perkins Coie’s IP presence in the capital
Gift this article