ACTA: What went wrong?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

ACTA: What went wrong?

IP lawyers lamented the public’s misunderstanding about the Anti-Counterfeiting Trade Agreement and discussed the future for the treaty in a workshop at the AIPPI Congress

ACTA drew an unprecedented response on the internet and street protests in Europe, with critics alleging lack of transparency in its negotiations and infringement of fundamental rights. Bryan Mercurio of the Chinese University of Hong Kong said that one thing that many critics failed to grasp is that ACTA was a permissive treaty, rather than one that required signatories to make significant, if any, changes to their laws.

In fact, he believes that this, rather than the criticisms of the protestors, was the real weakness. Countries such as the US, EU and Canada just looked at the treaty and said “nothing in ACTA requires us to change our laws”, he explains. Because of this, one of the treaty’s goals, which was to increase harmonisation, would not have been realised even if most countries ratified it.

Manon Rieger-Jansen of Bird & Bird in the Netherlands agreed, saying that it appears that many of the critics were responding to earlier drafts of the treaty, before some of the more controversial provisions were removed or watered down. Likewise, she argued that many of the concerns were unfounded, given the permissive nature of the treaty.

One example that Rieger-Jansen pointed to concerns the so-called digital environment provisions relating to internet service provider liability and graduated responses to serial internet copyright infringers. The text in ACTA states that signatories “may”, rather than “shall”, implement graduated response regimes, and that any system implemented should be provided “in accordance with its laws”.

Yusun Woo of Louis Vuitton Korea cited another example where she thinks misunderstandings fuelled the critics. Article 27(3) of ACTA contains language encouraging “cooperative efforts within the business community”, and those opposing the treaty appeared to have read it as mandatory.

What went wrong?

The panellists said that ACTA ran into serious opposition only because of the provisions concerning infringement on the internet. Concerns about internet access and what Mercurio refers as “an apparent fundamental right commit infringement” galvanised the protestors, the panellists suggested.

If those provisions were left out, ACTA would likely be ratified in the EU by now, Rieger-Jansen said.

The lessons learned from ACTA may have had a fundamental effect on how future trade treaties will be negotiated. Future treaties, including IP-related ones, will likely omit provisions involving internet infringement.

Mercurio, who has experience negotiating trade agreements in the past, also says that leaks are inevitable, so the parties may benefit from releasing information more frequently, in order to prevent the transparency arguments levelled against ACTA.


Download the AIPPI Congress News, published by Managing IP from Seoul, Korea, from our conference newspapers page.

more from across site and SHARED ros bottom lb

More from across our site

South Korea's One Law Partners is combining with boutique firm Minwho Law Group to leverage global expansion of K-content and build a broader offering spanning IP, tech and regulatory advisory work
Russell Kennedy's Gina Tresidder on juggling matters, delivering hard truths, and why IP ownership is rarely as simple as people think
Attorney Oran Friar and trainee attorney Harry Cunliffe at Reddie & Grose, share that patent filings for clinical LLMs are surging, but success in the UK and Europe hinges on demonstrating technical innovation
Implementers can use the UK courts to seek FRAND terms for patent pool licences
The first credible UPC spinouts are growing, and they are coming from elite patent litigation teams, suggesting specialist litigators may no longer need large platforms to compete
Voyage IP has hired a veteran IP leader from Spruson & Ferguson as its head of trademarks, as well as another consultant who will boost the firm’s commercial offering
Lawyers say unwritten appearance expectations can disproportionately affect women and junior talent, making proactive guidance a growing responsibility for law firm leaders
Apple’s lawsuit against OpenAI, which features Tier 1-ranked disputes firms on both sides, reflects how trade secrets litigation is becoming a prominent competition feature
Drew & Napier’s leadership appointments show one way full-service firms can back up claims about the strategic importance of IP
Strike-out application will hear claims that the copyright aspect of an IP infringement claim brought by a gambling and sports betting group should be dropped
Gift this article