US: Trade marks: Fee shifting applied in trade mark dispute

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

US: Trade marks: Fee shifting applied in trade mark dispute

In Dropbox, Inc v Thru Inc, the US District Court for the Northern District of California applied to a trade mark dispute the Supreme Court's recently adopted test for determining whether reasonable attorney fees should be awarded to the prevailing party. In doing so, the Court found that the defendant's conduct both prior to and during the litigation was in bad faith, rendering the case "exceptional" and justifying the grant to the plaintiff, Dropbox, of an award of attorneys' fees and costs in excess of $2 million. The ruling serves as a stark reminder of the risks associated with attempting to cultivate opportunistic or unreasonable litigation strategies.

By way of background, following Thru's filing of a petition to cancel a trade mark registration owned by Dropbox, Dropbox filed a motion for declaratory judgment to establish its exclusive right to the Dropbox mark. Thru responded by making counterclaims for trade mark infringement under the Lanham Act. The Court granted summary judgment in favour of Dropbox which subsequently filed a motion for payment of its attorneys' fees, claiming that the case was an "exceptional" one that warranted that its adversary pay its costs and fees.

US law provides that a district court may award reasonable attorney fees to the prevailing party in "exceptional cases". Historically, US courts required that a plaintiff demonstrate that a defendant engaged in "malicious, fraudulent, deliberate or willful infringement" in order to support an award of attorneys' fees. However, according to a recent ruling by the US Supreme Court, an "exceptional" case "is simply one that stands out from others with respect to the substantive strength of a party's litigating position (considering both the governing law and the facts of the case) or the unreasonable manner in which the case was litigated". Although this standard was originally articulated in the context of a patent case, recent Ninth Circuit Court of Appeals case law interpreted the fee-shifting provision in the Patent Act and the Lanham Act in tandem, holding that such provisions are "parallel and identical".

In Dropbox, the Court determined that the case was "exceptional" for several reasons. First, the Court determined that Thru was guilty of laches as a matter of law because Thru had known about Dropbox's use of the mark at issue for several years without taking action. Second, the evidence demonstrated that Thru acted in bad faith in delaying bringing suit, as it intentionally put off its assertion of rights in an attempt to increase the value of its claims by leveraging an anticipated initial public offering from Dropbox. Third, the Court held that Thru acted in bad faith in moving to dismiss Dropbox's complaint on the ground that there was no controversy between the parties, which position was contrary to that taken in filing its petition to cancel. Finally, the Court ruled that Thru's conduct in discovery was unreasonable as it had engaged in a pattern of inaccurate responses and misrepresentations.

The litigation approach taken by Thru proved to be a costly one as the Court determined that legal fees in excess of $1.7 million were reasonable, ruling that "given the stakes of this litigation, in which the very brand identity of a multi-billion dollar corporation was at stake, it is not unsurprising that Dropbox was willing to spend aggressively in a 'bet-the-company' litigation effort". The decision provides a stern warning to parties about pursuing questionable claims and acting unreasonably during a dispute.

ash-karen-artz.jpg
danow.jpg

Karen Artz Ash

Bret J Danow

Katten Muchin Rosenman LLP

575 Madison Avenue

New York, NY 10022-2585

United States

Tel: +1 212 940 8554

Fax: +1 212 940 8671

karen.ash@kattenlaw.com

www.kattenlaw.com

more from across site and SHARED ros bottom lb

More from across our site

Anita Cade, head of Ashurst’s IP and media team in Australia, discusses why law firms that can pull together capability across different practice areas and jurisdictions stand to gain
INTA’s CEO says London-based firms have registered fewer delegates compared to past meetings in San Diego and Atlanta, and questions the 'ethics' of trying to participate without registering
Lobbies and interest groups are among the interveners in a major dispute over whether courts can set patent pool rates
Benoit Geurts and Coreena Brinck will help the firm ‘accelerate its innovation agenda’, according to its managing partner
News of a trademark row over Taylor Swift’s ‘The Life of a Showgirl’ and Nokia’s expansion of its IoT licensing programme were also among the top talking points
IP attorneys share how the Cox v Sony ruling impacts their counselling strategies, and if the case could influence how courts may assess liability for AI platforms
Natasha Daughtrey shares how firms can help their women litigators take the lead on trials, and why she is seeing a convergence of tech and life sciences disputes
The LMG Life Sciences Awards is thrilled to present the shortlist for the 2024 EMEA Awards
Having agreed to a cost cap in the landmark Emotional Perception AI case, the government should do the right thing and pay at least the bare minimum
Ruth Hoy will join the firm's IP practice alongside Huw Cookson, who will also become a partner
Gift this article