Looking to the future of the profession

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Looking to the future of the profession

As trademark practice faces ever greater pressures, private practice lawyers need to adjust to clients’ needs. Several sessions today look to give private practice lawyers insights on how to adapt.

According to Peter Sloane, Project Team Leader on the Law Firm Committee, many of the Annual Meeting sessions tend to focus on in-house counsel. However, the Law Firm Committee believes that private practice lawyers would benefit from sessions that address the unique challenges that they face.

One of this morning sessions, An Insider’s View of the Challenges of Law Firm Management, will be an advanced level program discussing the challenges that face private practice lawyers. The session will discuss a range of issues, from integrating new technologies to dealing with reciprocity for foreign associates. As Sloane notes, lawyers are trained to practice law, but as they progress in their career they must acquire a management skillset.

“This is an advanced level program so we’re going to avoid superficial discussions; if you’re in a law firm, you owe it to yourself to come to learn more about these important issues,” he says. “Even if you’re an associate, you’ll be facing these issues very soon.”

A concurrent session will address one specific area of law firm management: mentoring associates. In Paving the Way for the Next Generation of Trademark Lawyers in the 21st Century, the panelists will discuss how the evolution of legal practice has made training the next generation of lawyers more difficult and what they can do to help nurture young talent.

Sloane explains that he spent much of his time as a young lawyer cloistered in the library, reading cases and drafting memos. However, junior associates today are rarely given this opportunity. “Besides, a lot of law firms don’t even have libraries anymore,” he jokes.

At the same time, clients do not enjoy the prospect of paying a firm to train those young lawyers, which further disincentivizes partners from dedicating more energy to mentoring. However, Sloane argues that there are simple long-term benefits to dedicating more effort to training, namely developing the talent that every firm needs to sustain itself.

An afternoon session, Reaching Equilibrium: How In-house and Outside Counsel Can Achieve Consensus on Reasonable Legal Fees, will tackle one of the most persistent challenges in the profession. As Law Firm Committee Vice-Chair Abigail Rubinstein explains, the session will present views from both sides of the equation.

“We’re going to have two pairs of outside and inside counsel, with lawyers from 7-11 and Intel, and they’re going to talk about how they make their relationships work,” she says.

Though some have cited the financial crisis as providing additional pressure on companies to lower costs, Rubinstein says that inside counsel have always had budget restrictions. As such, the challenge of meeting clients’ costs and service expectations is not a new phenomenon.

Though these sessions may be aimed at outside counsel, Sloane explains that the purpose is to benefit in-house counsel as well. Helping law firms improve their management and training programs and providing insight into the needs of clients will also benefit clients in the long run.

more from across site and SHARED ros bottom lb

More from across our site

A wave of office launches and lateral hires reflect the enduring patent disputes market, but booming AI, semiconductor and data centre markets are offering an even bigger IP opportunity
The hire of Frederick Nicolle as a partner continues Pinsent Masons' expansion while reducing Simmons’ patent prosecution offering in London to zero
The expansion into Granada forms part of a national ‘decentralisation’ strategy focused on providing proximity to research and tech businesses away from traditional hubs
Three successive wins have got the firm eyeing additional opportunities as ITC work booms
While many firms remain focused on generative AI, recent hires and practice launches suggest the next battle may be for lawyers who understand how AI is moving into the physical world
The explosion of data centres has prompted patent pool operators to create new licensing opportunities
The court struck out copyright claims brought by Ladbrokes owner Entain, saying that ownership details should have been completed before litigation began
Düsseldorf has overtaken Munich as the UPC's busiest division, while firms including Winston Taylor, Clifford Chance, and Hoyng Rokh Monegier featured in disputes involving Abbott, Essity, Amazon and Hurom
The managing partner gave up an equity partnership track in New York to build a practice in India. More than a decade later, she discusses entrepreneurship, leadership, and why women should not wait before taking the next step
Vice presidents Shinya Jitsuhiro and Hirohisa Suzuki discuss litigation trends in Japan, recruitment challenges and clients’ international expansion
Gift this article