Mexico: Disadvantages of the Madrid Protocol

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Mexico: Disadvantages of the Madrid Protocol

The prosecution of trade mark applications under the Madrid Protocol is increasingly common among foreign clients. However, as far as it concerns to Mexico, there are some disadvantages for Madrid users:

1) Once a trade mark application is filed directly before the Mexican Institute of Industrial Property (under the national system), it is assigned to an examiner, who will conduct a formal examination and then an official search report. If no official actions are received, the estimated time of achieving registration is about five months, otherwise, it could vary from 12 to 18 months.

On the other side, if the application is filed and prosecuted through WIPO, it is necessary to wait between eight and 18 months until the International Office turns the application to the Mexican Institute of Industrial Property for its examination. Thereafter, it may take from 14 to 18 months for the Mexican Trade Mark Office to examine the application and either grant registration or issue a provisional refusal.

As readers will realise, assuming that no provisional refusals are issued in the trade mark applications filed through WIPO, the applicant may obtain its registration in at least 14 months. While under the same scenario but through the Mexican Institute of Industrial Property, the applicant may obtain its registration in five months.

2) In trade mark registrations prosecuted under the Madrid system, there is not an appointed attorney of record nor an address for service in Mexico. Therefore, if a third party contests the validity of those registrations (based on nullity or cancellation actions), these communications/actions could not be served to an attorney in Mexico; thus, in the absence of a national attorney, any communication/action would have to be served by means of a notice in a newspaper which normally is hard to detect.

Regarding the certificates of registration, in trade mark applications prosecuted under the Madrid system, the original documents are kept in the files of the Mexican Institute of Industrial Property.

3) In our country, each trade mark application can only cover goods or services comprised in one class as we follow the so-called principle of specialty of trade marks and there are no multi-class applications.

Therefore, if an international registration designating Mexico is filed for multiple classes, the Mexican Institute of Industrial Property splits the International Registrations into individual national applications, one for each designated class, and each designated class will be handled under a separate national application number and faces independent examinations, paying government fees separately.

While the Madrid Protocol has certain advantages, it is advisable to analyse each case to determine which system is best for the applicant's needs.

Garcia_Mariana

Mariana García


OlivaresPedro Luis Ogazón No 17Col San Angel01000 México DFTel: +5255 53 22 30 00Fax: +5255 53 22 30 01olivlaw@olivares.com.mxwww.olivares.com.mx

more from across site and SHARED ros bottom lb

More from across our site

After more than three decades at Wilson Sonsini, Ian Edvalson explains why he moved to expand his life sciences transactional practice
While individual lateral hires and full-scale mergers remain popular options to scale a firm’s IP practice, recent activity indicates that a third option is proving successful
Lead King & Spalding trial lawyer says that while this is the first IP litigation defence victory for DoorDash, it certainly won’t be the last
As firms invest in scale, professional management and technology, trusted client relationships may become the competitive edge that cannot be automated
As UPC activity continues to drive strategic hiring and expansion, recent rulings have delivered a notable win for Samsung, and further uncertainty in the long-running GSK-Pfizer vaccine battle
The merger of Taylor Wessing’s UK operation with US firm Winston Strawn was a response to a strategic conundrum, its leaders say
Over the past 23 years, LawPlus has expanded from Thailand to Myanmar and built extensive international partnerships. What’s next?
Patrade has turned to experienced IP practitioner and business development leader Anders Isaksson to strengthen its commercial strategy and expand its reach to clients across Scandinavia
Cassie Hill, partner at Mishcon de Reya, discusses rebuilding client relationships after maternity leave and the pressures facing women at a pivotal stage of their career
Matthew Asbell discusses why empathy is important in law, being inspired by diverse workplaces and working on the latest, greatest large language model
Gift this article