Economic cost of toy and game counterfeiting revealed

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Economic cost of toy and game counterfeiting revealed

ohim-logo.jpg

Santa may not know if you've been good or not, but OHIM's Observatory on IP Infringement knows that the toys and games industries lose 12.3% of sales, amounting to €1.4 billion annually, to counterfeiting

They are among the key findings of the Observatory's latest sector report. It also found that €850 million of sales are lost in related sectors, and that the cost of counterfeiting is 6,150 direct jobs lost and 13,168 jobs lost in total.

The study covered products including dolls, teddy bears, electronic games, models, action figures, board games and puzzles.

Read and download the study from the Observatory website.

more from across site and SHARED ros bottom lb

More from across our site

Julia Bishop is director of IP at Twilio in the US
Hellberg is an IP director at Essity in Sweden
Teemu Itälä is head of legal and compliance for technology standards at Nokia in Finland
Palińska is the business & IP law lead at CD Projekt Red in Poland
Schwitulla is the head of litigation management at Nokia in Germany
David Degen is senior IP counsel at Novartis, Switzerland
Demetrio Roberto Cavicchia is an IP director at Angelini Pharma in Italy
Almeida is the IP group leader at Bosch in Brazil
Amanda Luz is brand protection manager - global at Adidas in the US
Samantak Ghosh is vice president of IP at Avere Therapeutics in the US
Gift this article