This year, the Unreal Campaign has been accelerating its pace: it has reached 800 students from January to May in classrooms and at events in Mexico, New York and Florida.
On April 26 and 27, the Unreal Campaign participated in the 2015 DECA International Conference in Orlando (Florida, USA). This conference was attended by 18,000 students and teachers who participated in competitions and emerging leader courses. INTA thanks member Rosa Jimenez (Sea World, USA) for sharing her intellectual property experience with a presentation to 600 students. The Unreal team raised awareness with students and teachers at its exhibitor booth showing examples of counterfeit and genuine products.
Members are welcome to get involved or sponsor the next events planned for 2015:
• Alexandria, VA, USA— Exhibitor booth and session at USPTO Trademark Expo (October)
• Panama City, Panama—In conjunction with the Leadership Meeting (November 17–20)
• Austin, Texas, USA—Exhibitor booth and session at DECA Power Conference (Nov 20-22)
• Rome, Italy—In conjunction with INTA’s Interplay between Trademarks and Geographical Indications Conference (December 9)
New in 2016: the Unreal Campaign Committee
Another way to participate is to apply for the Unreal Campaign Committee, new in 2016. Committee members will be responsible for planning and participating in student engagement sessions in schools and at public events. You will also help expand the program internationally, with a particular focus on Latin America. Volunteers for this committee should be prepared for an active experience engaging with young people and may expect to spend several hours each year onsite at schools or other events.
To get involved or for more information, contact Amélie Bernet, Unreal Campaign coordinator, at abernet@inta.org or visit the Unreal Desk at the San Diego Convention Center in the Hall A Lobby.
