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What the Apple v Samsung verdict says about US jury trials

Eileen McDermott, New York


Following a $1 billion verdict for Apple on Friday, it is clear that brand reputation and the gut instincts of ordinary consumers are crucial to winning patent cases before US juries

Much of the verdict undoubtedly turned on brand reputation and perception, as well as the jury’s collective instinct, said Kevin Boully of Persuasion Strategies. “It’s going to come down to a consensus on their gut feeling about who’s in the...


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