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Why consumer perception needs rethinking

James Nurton, Paris

European trade mark specialists called for greater analysis of consumer perceptions of three-dimensional marks at the AIPPI Congress this week

Chairing a workshop on trade marks in Europe, Charles Gielen of Nauta Dutilh noted that the Court of Justice of the EU has indicated that consumers are not used to perceiving origin in three-dimensional products.

But Vincent O'Reilly, a director...

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