Your IP Stars research questions answered
Managing IP is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2024

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Your IP Stars research questions answered

If you are responsible for submitting questionnaires and information for legal directories, make sure you spend an hour catching up with yesterday’s webinar on the 2016 IP Stars research

ip20stars20stacked20400.jpg

The webinar marked the beginning of this year’s research process. Questionnaires will be available to fill in from October 1, and the rankings will be published from February next year.

Our senior researchers Jakob Schnaidt and Kingsley Egbuonu took part in yesterday’s webinar, along with Phil Cox, president of Global Law Marketing, who provided an independent perspective on completing questionnaires and handling interviews.

As well as setting out how the research works and showing examples of our questionnaires, the researchers did their best to answer a wide variety of questions that listeners sent in. These included: How do we decide who to interview? Is it better to suggest small or large clients? Is there a limit on how many attorneys can be submitted? Can quantitative information be provided? And can we do interviews in languages other than English?

If you have any questions about the 2016 IP Stars research, listening to the webinar is a good place to start. We will also be posting a FAQ based on the questions received on the IP Stars website soon.

What you think of directories

However, the webinar was not only about answering questions; we also asked some of the audience.

  • The first was “How important are legal directory rankings to your firm from a marketing perspective?” 34% said “Very important”, 35% said “Important” and just 4% said “Not important” while 28% said “Depends on the directory”.

  • Second, we asked “Where do you mention your legal directory rankings?” 24% said “Business pitch documents”, 32% said “Website”, 1% said “Email signature” and 3% “Other” while 40% said “All of the above”.

  • Finally, in answer to the question “Would you be interested in joining a webinar dedicated to how firms can use directory rankings in marketing?” 51% said “Yes, definitely”, 39% said “Possibly” and 10% said “No”.

more from across site and ros bottom lb

More from across our site

Ireland joining the UPC would offer plenty of opportunities to local attorneys but there are fears that upcoming referendum could get ‘lost in the noise’
Attorneys at four firms reveal the business opportunities that stem from patent licensing agreements in the life sciences sector
We provide a rundown of Managing IP’s news and analysis from the week, and review what’s been happening elsewhere in IP
Counsel at four firms explain their lateral hiring policies and how they retain existing lawyers
Lori Gordon, who has joined from Perkins Coie, says she hopes to turn Goodwin into a 'premier' destination for PTAB work
The LMG Life Sciences Awards is thrilled to present the shortlist for the 2024 EMEA Awards.
Partners at LeanWill Law Firm, a newly launched domestic firm in China, discuss IP opportunities and which clients they plan to target
Each week Managing IP speaks to a different IP lawyer about their life and career
A survey of more than 25,000 in-house lawyers reveals that embracing technology could help law firms win new business
John Mulgrew, vice president of IP at Lenovo, says the EU's proposed regulation will readdress imbalances in the bargaining power of SEP owners and implementers
Gift this article