1. INTA 2019: “Be a little less lawyerly,”
says Johnson & Johnson counsel
The most popular story came from the INTA 2019 Annual Meeting
and focussed on comments
from Johnson & Johnson’s trademark counsel David McDonald. Talking
about the need for in-house lawyers to focus on the wider needs of the
business, he said: “Rarely are we performing our roles in a vacuum.”
2. Fordham Conference: Outside counsel are an
“an extension of your brand”
Also popular was our report from the Fordham Conference at the
start of the month. In-house counsel from Google and other companies discussed
how they work internally and with external counsel.
3. From AI to visual display: report sheds
light on US patent filing trends
Third on the list was our analysis
of a report by law from Harrity & Harrity which concluded that artificial
intelligence and blockchain are increasingly prominent in the portfolios of the
US’s top 300 patentees.
4. Survey: In-house TM counsel must embrace a
more business mindset
The fourth most-read article covered the results of Managing
IP’s survey of in-house trademark counsel. The survey found that counsel
are increasingly expected to play the role of business partner but are
largely embracing this change.
5. From Brexit to social media: six key issues
affecting IP and fashion
Finally, readers enjoyed our report on the key
issues affecting IP and fashion where in-house counsel at Ted Baker and
specialist fashion lawyers shared their tips with us.