Survey: Visionary in-house approach needed to beat tech budget challenges
While budgetary constraints are most likely to prevent brands from working with new technology tools, in-house counsel who adopt a visionary approach and solve problems earlier may succeed in securing funding, according to a Managing IP survey
Lawyers can use their grounding as business partners to persuade their companies why technology tools, particularly those using artificial intelligence (AI) technologies, are so important.
Part one of our survey – on the changing role of the in-house trademark counsel...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.