InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Survey: In-house TM counsel embrace a more business mindset

Ed Conlon, London

Counsel are increasingly expected to play the role of business partner, but more than 75% embrace these changes wholeheartedly, according to a Managing IP survey

“There has been a tremendous evolution in the role of the in-house trademark counsel,” says Myrtha Hurtado Rivas, global head of trademarks and domain names at Novartis in Switzerland. A decade ago, counsel were very focused on the basics of...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates


Most read articles