Survey: In-house TM counsel embrace a more business mindset
Counsel are increasingly expected to play the role of business partner, but more than 75% embrace these changes wholeheartedly, according to a Managing IP survey
“There has been a tremendous evolution in the role of the in-house trademark counsel,” says Myrtha Hurtado Rivas, global head of trademarks and domain names at Novartis in Switzerland. A decade ago, counsel were very focused on the basics of...
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