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Alexa, ‘what’s the impact of AI on trademark law?’


While the theory around artificial intelligence generates a lot of interest, particularly for trademark specialists, it’s time to assess the potential practical impact on the law, say Lee Curtis and Rachel Platts of HGF

When you ask Alexa, Amazon's artificial intelligence (AI) assistant, how 'she' works, she says: "Lots of people have worked hard to teach me, and I am still learning more." She does not deviate from that response, and although Alexa does...


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