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In-house: social media challenges, best practices

Ellie Mertens, New York

In-house counsel discuss the difficulties they’ve had navigating enforcement on social media and relationships with influencers, and share some best practices from lessons learned

The first step to navigating social media is engaging with it, according to the in-house counsel commenting on the topic at Managing IP’s March 14 global trademark forum in NYC. “Social media has totally changed how brands are used,” says...

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