How to use social media to get ahead

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

How to use social media to get ahead

A branding consultant and in-house counsel from Twitter and LinkedIn explained how lawyers can use social media to develop their brand and showcase their abilities in a webinar on Monday

The webinar, hosted by Boston-based Finnegan partner Linda Thayer, was the first in a series for Managing IP’s Women’s Network and follows last week’s successful International Women’s Leadership Forum in San Jose.

The webinar speakers explained some of the ethics issues that lawyers need to bear in mind when building their social media profiles, discussed the advantages and disadvantages of blending personal and professional online personas, and underlined the importance of lawyers having a firm plan if they want to use social media for marketing purposes.

Katherine McGowan, trade mark and advertising counsel at LinkedIn, outlined some of the features of the site that enable users to control what information they share and how they alert their connections to updates they make to their profiles. She also offered suggestions for seeking recommendations and endorsements from other users of the social media site.

Christine Kao, who deals with IP and identity policy at Twitter, advised would-be Twitter users to research how other lawyers in their field have used the service successfully. “Learn from successful peers and watch industry norms,” she suggested.

You can listen to the recorded webinar here. You can find more information about the Women’s Network here, or contact registrations@managingip.com.

more from across site and SHARED ros bottom lb

More from across our site

The insensitive reaction to a UK politician crying on TV proves we have a long way to go before we can say we are tackling workplace wellbeing
Adrian Percer says he was impressed by the firm’s work on billion-dollar cases as well as its culture
In our latest interview with women IP leaders, Catherine Bonner at Murgitroyd discusses technology, training, and teaching
Developments included an update in the VAR dispute between Ballinno and UEFA, the latest CMS updates, and a swathe of market moves
The LMG Life Sciences Americas Awards is thrilled to present the 2025 shortlist
A new order has brought the total security awarded to a Canadian tech company to $45 million, the highest-ever by an Indian court in an IP case
Andrew Blattman reflects on how IP practices have changed and shares his hopes for increased AI use and better performance on the stock market
The firm said major IP developments included advising on a ‘landmark’ deal involving green hydrogen production, as well as two major acquisitions
The appointments follow other recent moves in the European market as firms look to bolster their UPC offerings
Deborah Kirk discusses why IP and technology have become central pillars in transactions and explains why clients need practically minded lawyers
Gift this article