Ralph Lauren defeated in .polo gTLD case

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Ralph Lauren defeated in .polo gTLD case

An ICC arbitrator has upheld an objection filed by the US Polo Association against Ralph Lauren’s application for a top-level domain for .polo, in a decision that is likely to alarm famous brand owners

In a ruling dated October 10, Burkhard Hess upheld the USPA’s community-based objection. He found that it had “persuasively proven that damage for a significant portion of the community it represents would result should the Applicant be granted the applied-for ‘.polo’ string”.

USPA brought the objection as a representative of the global polo sports community. Other polo clubs in the US and other countries supported it, leading the panellist to conclude that there is “substantial opposition within the polo sports community”.

Hess also found that polo sports is a “clearly delineated community” and said the fact that USPA did not object to the application in the public comment period did not preclude the filing of a community objection.

Moreover, he found that if Ralph Lauren’s application were approved, the polo sports community would see its internet presence severely affected, resulting in economic damage, and that potential sponsors would be discouraged from sponsoring activities, which could lead to further economic loss.

Hess specifically mentioned Icann’s recent decision to suspend the evaluation of more than 90 applications for generic or dictionary words as gTLDs and in particular the GAC recommendation to disallow the application for the .amazon string.

Brian Beckham, head of legal policy at Valideus, told Managing IP: “It will trouble trade mark owners to see that the panel seemed to disregard the applicant’s globally famous trade mark rights and no kind of positive defence such as legitimate co-existence seems to have been considered.”

He added that the finding raises concerns for applicants for brand gTLDs in current and future rounds: “You might apply to avoid what’s been called permanent string preclusion, and find at the very last minute that the rug has been pulled from under you.”

There is no formal process to appeal community objection decisions under Icann’s procedures. However, Ralph Lauren may be able to take other action, for example in court.

The USPA was represented by Gerald J Ferguson of Baker & Hostetler and Ralph Lauren by Andrea L Calvaruso of Kelley Drye & Warren.

ICC panellists have also so far issued determinations regarding applications for .architect, .fly, .gay and .shop. Many other community objections have been filed, and decisions are expected soon.

more from across site and SHARED ros bottom lb

More from across our site

The latest round of promotions has contributed to a 21% rise in partner headcount in the past two years, with business leaders eyeing litigation and the UPC
João Negrão, EUIPO executive director, is joined by a seasoned official to reflect on three decades of stories
Sim & San, which secured the $16m victory for their client, previously led Communications Components Antenna to a $26m damages win in 2024
IP litigator Ruth Hoy has led the London office since 2022
Emotional Perception AI is seeking more than £200,000 after the UK Supreme Court backed its appeal
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
Newly independent King & Wood has established offices in North America, while Mallesons has entered a ‘new era’ with a 1,200-lawyer firm across Australia and Singapore
Ryan Dykal and John Wittenzellner of Boies Schiller Flexner tell Managing IP what’s driving the firm’s patent litigation expansion
News of Dolby suing Snap over AV1 and HEVC patents and SCOTUS offering guidance on the liability of internet service providers were also among the top talking points
Arrival of Caitlin Heard will bolster the soon-to-be-created Ashurst Perkins Coie’s IP presence in the capital
Gift this article