The awards, to be held in November this year in
Milan, will be presented to companies and individual designers.
The only criteria for consideration is that their designs must
be protected by valid registered Community design (RCD)
There are three categories: industry (for companies with
more than 50 employees and more than €10 million in
turnover/balance sheet); small and emerging companies
(including companies established after January 1 2013,
regardless of size); and lifetime achievement (for individual
designers with a significant body of work).
Designs will be judged based on aesthetic value and visual
appeal; demonstrable impact on the market; and sound marketing
and management of design and other IP rights.
Winners will be decided by a jury representing design, business and
Applications for the industry and
small/emerging company award can be submitted by the RCD owners
themselves or by third parties, who can also nominate
individuals for the lifetime achievement award.
The awards are being organised by OHIM (soon to be renamed
EUIPO) and the Italian IP office (UIBM).
No doubt designers will appreciate this new opportunity to
recognise the creation and use of what is often seen as an
under-appreciated IP right. By contrast, the European Inventor Awards, organised by the
EPO, are now in their 11th year: this year's ceremony will take
place in Lisbon on June 9.
The only question is: who will design the EuropaDesign
trophies? They had better look good. And will they be
registered as RCDs?