will take the form of a discussion: I will be asking the
questions and (I trust) our speakers will be giving me their
answers. They are Dana Rao, VP litigation at Adobe; Douglas
Luftman, VP & chief IP counsel, NetApp; and Bill Soward,
COO of Lecorpio.
We’ve already had some preliminary talks with
them, and I think the webinar promises to be both interesting
In particular, the speakers promise to give us some insights
into how their IP strategies are developed, how different parts
of the company work together on them and how they have changed
over time, as well as addressing issues such as target-setting,
budgeting and auditing.
More generally, they will talk about the balance between
quality and quantity in an IP portfolio, the tools that can
help you improve the process and how to become more
These issues have always been important, but have become
more so recently, thanks to the emergence of non-practising
entities and the
new opportunities that are available under the America Invents
Act, notably IPR proceedings.
The webinar takes place on Thursday this week, starting at
6pm London time/1pm New York/10am West Coast. It’s
free to register,
and will last an hour. There will also be time to ask questions
of the speakers.