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CJEU’s Puma v EUIPO ruling makes life easier for brand owners

Patrick Wingrove, London


A ruling that the EUIPO should have taken its past decisions into account and told Puma why it chose to discount those decisions will help practitioners and brand owners, but it also raises the stakes in EUIPO proceedings

The EUIPO must examine previous decisions when considering a brand’s older reputation, the CJEU ruled today.

In the case of Puma v EUIPO (C-564/16), the Court rejected an appeal from the Office and ruled that it must take special...


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