Whatever will be of B&B?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Whatever will be of B&B?

B&B Hardware INTA 165

Trademark practitioners in the U.S. are thinking more strategically about the Trademark Trial and Appeal Board (TTAB) since the Supreme Court’s B&B Hardware v. Hargis Industries ruling in March last year. A session on Monday looked at the ruling’s impact in the U.S. and Europe

B&B Hardware INTA

The Supreme Court held that: “So long as the other ordinary elements of issue preclusion are met, when the usages adjudicated by the TTAB are materially the same as those before a district court, issue preclusion should apply.”

Moderator David Bernstein of Debevoise & Plimpton in the U.S. noted that the consequences for a refusal to ­register may now be much greater because of the risk of preclusion being found. He asked whether applicants are now more likely to seek de novo review at the district court instead of taking an appeal right up to the Federal Circuit.

“Absolutely,” said Anthony Dreyer of Skadden Arps Slate Meagher & Flom in the U.S. “There are far greater consequences now. The circumstances where a likelihood of confusion determination will have a preclusive effect is rare but certainly findings about priority of use–as we have seen already being applied–and other potentially important factual issues that could be dispositive on a subsequent infringement case, now scream for de novo review if you are on the losing side.”

Peter Harvey of Harvey Siskind in the U.S. agreed but added: “My concern is that the original conception of what the TTAB its court proceedings was designed to do will morph into something much more than that. I worry that we will see ourselves putting more resources than was even thought about in the past.”

Harvey noted that there was not much guidance in terms of cases yet. He gave a presentation revealing that seven district court trademark cases have cited B&B.

Bernstein said one of the great benefits of litigating at the TTAB is it is much more limited, with little discovery and no actual trial in many cases.

The TTAB itself may also have to adjust. Gerard Rogers, its chief judge, said the B&B ruling was positive for the Board. “It is not true that judges ran around high fiving each other, but that’s mostly because they work at home so I had no one to high five,” he joked. He said the TTAB is not planning any changes as a result of B&B, including to its recently-published proposed rule changes.

The Supreme Court recognized that preclusion will be very rare in confusion cases, but it is more likely in other issues such as priority, fraud, genericness and functionality. “There’s no doubt that, at minimum, B&B changes the calculus for those involved in Board proceedings,” said Rogers.

He added, however, that increasing the discovery taken was not necessary or ­useful, and neither was having more evidence on us: “So there is little reason to change the trial strategy.”

Anna Carboni of Redd Solicitors in the U.K. gave an overview of similar case law in Europe. Her conclusions were that: oppositions proceedings are not binding but they may influence a later tribunal, so practitioners should be careful not to contradict themselves; invalidity proceedings may be binding, even where you don’t expect it, so think carefully about the possibility of a later attack on use; and IPO proceedings remain much more streamlined and cheaper than court proceedings, but don’t be too reluctant to treat them like litigation in an appropriate case.

more from across site and SHARED ros bottom lb

More from across our site

Leaders at US law firms explain what attorneys can learn from AI cases involving Meta and Anthropic, and why the outcomes could guide litigation strategies
Attorneys reveal the trademark and copyright trends they’ve noticed within the first half of 2025
Senior leaders at TE Connectivity and Clarivate explain how they see the future of innovation
A new action filed by Nokia against Asus and a landmark ruling on counterfeits by South Africa’s Supreme Court were also among the top talking points
Counsel explain how they’re navigating patent prosecution matters and highlight key takeaways from Federal Circuit cases
A partner who joined Fenwick alongside two others explains what drew her to the firm and her hopes for growth in Boston
The England and Wales High Court has granted Kirkland & Ellis client Samsung interim declaratory relief in its ongoing FRAND dispute with ZTE
A UDRP decision that found in favour of a small business in a domain name dispute could encourage more businesses to take a stand in ‘David v Goliath’ cases
In Iconix v Dream Pairs, the Supreme Court said the Court of Appeal was wrong to interfere with an earlier ruling, prompting questions about the appeal court’s remit
Chris Moore at HGF reflects on the ‘spirit of collegiality’ that led to an important ruling in G1/24, a case concerning how European patent claims should be interpreted
Gift this article