Trade secrets up in the air
Cloud services make storing and accessing large amounts of information easier and cheaper. This gives in-house IP counsel the perfect opportunity to refresh their trade secrets strategy, argue Mark Ridgway and Annsley Merelle Ward
The "Vault of the Secret Formula" in Atlanta, Georgia
contains what is undoubtedly the world's most famous trade
secret – the 125-year old recipe for Coca-Cola. While
the lock and key approach might work for some, the reality for
most businesses is that, to be useful, their confidential
information must be made available to their often globally
distributed workforce. Cloud computing addresses this need, by
making corporate information available to the necessary people
anywhere, anytime. However, this raises the potential of a
fundamental disjoint between trade secret protection and cloud
technology. But is this mismatch real or illusory? Certainly
the move to the cloud is not without its dangers, but the
question for IP counsel is how big are the risks and how best
can they be managed?...
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