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Trade secrets up in the air


Cloud services make storing and accessing large amounts of information easier and cheaper. This gives in-house IP counsel the perfect opportunity to refresh their trade secrets strategy, argue Mark Ridgway and Annsley Merelle Ward

The "Vault of the Secret Formula" in Atlanta, Georgia contains what is undoubtedly the world's most famous trade secret – the 125-year old recipe for Coca-Cola. While the lock and key approach might work for some, the reality for most businesses is that, to be useful, their confidential information must be made available to their often globally distributed workforce. Cloud computing addresses this need, by making corporate information available to the necessary people anywhere, anytime. However, this raises the potential of a fundamental disjoint between trade secret protection and cloud technology. But is this mismatch real or illusory? Certainly the move to the cloud is not without its dangers, but the question for IP counsel is how big are the risks and how best can they be managed?...


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INTA's annual meeting is in Barcelona next year! We spoke to its co-chairs https://t.co/p7aXG4yFg7 #INTA16 https://t.co/0KI7kGrulL

May 25 2016 08:01 ·  reply ·  retweet ·  favourite
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Assertive anticounterfeiting in Africa and Asia https://t.co/9hesZvNeak #INTA16

May 25 2016 07:30 ·  reply ·  retweet ·  favourite
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RT @ballard_ip: 9th Cir. disappoints: Holds Octane Fitness does not apply in #trademark cases. Creates circuit split https://t.co/lAfJOFBqG

May 25 2016 07:10 ·  reply ·  retweet ·  favourite
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