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Trade secrets up in the air

Cloud services make storing and accessing large amounts of information easier and cheaper. This gives in-house IP counsel the perfect opportunity to refresh their trade secrets strategy, argue Mark Ridgway and Annsley Merelle Ward

The "Vault of the Secret Formula" in Atlanta, Georgia contains what is undoubtedly the world's most famous trade secret – the 125-year old recipe for Coca-Cola. While the lock and key approach might work for some, the reality for most businesses is that, to be useful, their confidential information must be made available to their often globally distributed workforce. Cloud computing addresses this need, by making corporate information available to the necessary people anywhere, anytime. However, this raises the potential of a fundamental disjoint between trade secret protection and cloud technology. But is this mismatch real or illusory? Certainly the move to the cloud is not without its dangers, but the question for IP counsel is how big are the risks and how best can they be managed?...

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@schestowitz Thanks for the advice, Roy. We addressed some of these questions in this blog post in 2013

Oct 28 2016 09:55 ·  reply ·  retweet ·  favourite
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CJEU sets aside GC judgment in C‑537/14 Debonair Trading saying GC contradicted itself re whether "So" is laudatory

Oct 28 2016 09:50 ·  reply ·  retweet ·  favourite
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Thanks @Mathys_Squire & @elipetweets for hosting an informative & wide-ranging discussion on Brexit y'day. Lots of challenging questions!

Oct 28 2016 09:19 ·  reply ·  retweet ·  favourite
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