OHIM Observatory publishes online advertising study

OHIM Observatory publishes online advertising study

A new report by the OHIM Observatory on Infringements of IP Rights analyses digital advertising on IP-infringing websites, and the sectors supporting those ads

The full study is on OHIM's website. A summary is also available.

The report identified premium brands belonging to 46% of the top 100 companies by global ad spend, and found that 70% of ads collected for named brands were for just 97 brands.

Moreover, 54% of ads collected were in high-risk sectors (malware, fraud and adult) and just 10 out of 232 intermediaries placed 91% of all high-risk ads collected.

Based on this finding, the report suggests that the biggest intermediaries have a significant role to play in tackling the problem.



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