InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Jerry Jones, Dallas Cowboys: The business of branding

James Nurton, Dallas


When Jerry Jones bought the Dallas Cowboys NFL franchise in 1989, the first thing he did was identify what he could monetize. “It was the brand,” he said yesterday in a keynote address at the INTA Annual Meeting. “You take the passion, tradition, entertainment value and visibility and go to town with the brand.”

At the time, he said, "Dallas was down": buildings were empty and times were hard. But Jones had made money—lots of money—in oil and gas and had a lifelong love of football. It was while on a fishing trip in Mexico, suffering from "a tequila-induced hangover" that he picked up the phone and offered to buy the franchise.

Thus began a process that...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

Europe: CJEU rules on SPC term (sponsored) https://t.co/hO3SUrb90F

Dec 9 2016 10:30 ·  reply ·  retweet ·  favourite
ManagingIP profile

Belgium: Translation no longer needed for validating a European patent (sponsored) https://t.co/JpH1gBkh6f

Dec 9 2016 09:30 ·  reply ·  retweet ·  favourite
ManagingIP profile

Africa: Kenyan anti-counterfeiting legislation is constitutional (sponsored) https://t.co/bYbCmbWQWV

Dec 9 2016 08:30 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


End of Year 2016

New opportunities for global brand owners

IP owners are constantly looking for new countries in which to protect and enforce their rights, particularly as growth in mature markets slows. Three countries that are opening up to international investment are Cuba, Iran and Myanmar. Natalie Rahhal and James Nurton find out about the latest developments in these three states, particularly for trade mark owners, and also look at other jurisdictions that could become more important for IP



Most read articles

Supplements