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Madrid Protocol takes effect

On December 10 2012 the Madrid Protocol takes effect in New Zealand and can be designated by overseas companies wishing to protect their brands in New Zealand.

New Zealand practitioners anticipate an increase in filings from overseas businesses designating New Zealand in international registrations. International businesses with an interest in the Australian market may take advantage of the streamlined application process via Madrid Protocol to now designate New Zealand. The New Zealand market is a natural extension for businesses with a presence in the Australian...

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