Madrid Protocol takes effect
On December 10 2012 the Madrid Protocol takes effect in New
Zealand and can be designated by overseas companies wishing to
protect their brands in New Zealand.
New Zealand practitioners anticipate an increase in filings
from overseas businesses designating New Zealand in
international registrations. International businesses with an
interest in the Australian market may take advantage of the
streamlined application process via Madrid Protocol to now
designate New Zealand. The New Zealand market is a natural
extension for businesses with a presence in the
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