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Hello Kitty and Disney reveal China licensing secrets

Peter Ollier, Hong Kong


Two of the most successful brand licensors in the world explained how they intend to grow their China businesses at a conference in Hong Kong this week

Hello Kitty

"The potential China has in the next 20 to 30 years is so outrageous that we are continuing to focus there. We believe growth can go on for a very long time," said Günther Hake, senior vice-president and...


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