Hello Kitty and Disney reveal China licensing secrets
Two of the most successful brand licensors in the world explained how they intend to grow their China businesses at a conference in Hong Kong this week
"The potential China has in the next 20 to 30 years is so
outrageous that we are continuing to focus there. We believe
growth can go on for a very long time," said Günther Hake,
senior vice-president and...
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