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Looking at two centuries of trademarks

James Bush, San Francisco

INTA’s law journal The Trademark Reporter (TMR) is celebrating its 100th anniversary this year. Today, four leading thinkers will mark the achievement by examining past and future trends in trademarks. James Bush reports.

When The Trademark Reporter was first published in 1911, there was no European Community, no U.S. Lanham Act and no Internet. It would even be 16 years until the trademark law concept of dilution was introduced by Frank Schechter. Would he and other great minds of that era have been able to imagine how the trademark field would evolve over the next 100 years?
At today’s session CT22 "A Century of Trademark Law: Looking Back and Looking Forward," four leading scholars will commemorate the centennial of The Trademark Reporter by forecasting the future of trademark law based on how the subject has developed over the last century.

It is important for busy trademark practitioners in 2011 to take time to examine the history of their profession, says session moderator J. Thomas McCarthy (University of San Francisco School of Law): "Trademark law today continues to be largely a...

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