Looking at two centuries of trademarks
INTA’s law journal The Trademark Reporter (TMR) is celebrating its 100th anniversary this year. Today, four leading thinkers will mark the achievement by examining past and future trends in trademarks. James Bush reports.
When The Trademark Reporter was first published in 1911,
there was no European Community, no U.S. Lanham Act and no
Internet. It would even be 16 years until the trademark law
concept of dilution was introduced by Frank Schechter. Would he
and other great minds of that era have been able to imagine how
the trademark field would evolve over the next 100 years?
At today’s session CT22 "A Century of Trademark
Law: Looking Back and Looking Forward," four leading scholars
will commemorate the centennial of The Trademark Reporter by
forecasting the future of trademark law based on how the
subject has developed over the last century.
It is important for busy trademark practitioners in 2011 to
take time to examine the history of their profession, says
session moderator J. Thomas McCarthy (University of San
Francisco School of Law): "Trademark law today continues to be
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