IPHONE mark held inherently non-distinctive
Apple Inc applied to the Swiss Trade Mark Office to register the word mark IPHONE for broadly worded goods in classes 9 and 28, the specified class 9 goods being essentially telephones and functionally related products. The Office rejected the application for the class 9 goods on the grounds that the mark IPHONE will be immediately understood by consumers as describing a telephone with internet- or information technology-related functions, and accordingly represents a non-distinctive, descriptive indication.
Apple appealed the decision to the Federal...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of one week’s FREE access
and become a Managing IP member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain 7 days FREE access when you register now.