IPHONE mark held inherently non-distinctive
Apple Inc applied to the Swiss Trade Mark Office to register
the word mark IPHONE for broadly worded goods in classes 9 and
28, the specified class 9 goods being essentially telephones
and functionally related products. The Office rejected the
application for the class 9 goods on the grounds that the mark
IPHONE will be immediately understood by consumers as
describing a telephone with internet- or information
technology-related functions, and accordingly represents a
non-distinctive, descriptive indication.
Apple appealed the decision to the Federal...
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