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IPHONE mark held inherently non-distinctive


Apple Inc applied to the Swiss Trade Mark Office to register the word mark IPHONE for broadly worded goods in classes 9 and 28, the specified class 9 goods being essentially telephones and functionally related products. The Office rejected the application for the class 9 goods on the grounds that the mark IPHONE will be immediately understood by consumers as describing a telephone with internet- or information technology-related functions, and accordingly represents a non-distinctive, descriptive indication.

Apple appealed the decision to the Federal...


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@EIP_Elements @ReddieGrose Makes sense in principle. But patent owners might be aggrieved if they had to pay additional (renewal) fees!

Aug 3 2015 06:45 ·  reply ·  retweet ·  favourite
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@ReddieGrose Also Sir Robin's discomfort with Bellure http://t.co/ZOqbCSCdve #smellalike

Aug 3 2015 05:20 ·  reply ·  retweet ·  favourite
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@ReddieGrose Yes, seems reasonable. Can think of some judges who might like to be free of CJEU precedent on eg TM exhaustion & confusion!

Aug 3 2015 04:28 ·  reply ·  retweet ·  favourite
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