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IPHONE mark held inherently non-distinctive

Apple Inc applied to the Swiss Trade Mark Office to register the word mark IPHONE for broadly worded goods in classes 9 and 28, the specified class 9 goods being essentially telephones and functionally related products. The Office rejected the application for the class 9 goods on the grounds that the mark IPHONE will be immediately understood by consumers as describing a telephone with internet- or information technology-related functions, and accordingly represents a non-distinctive, descriptive indication.

Apple appealed the decision to the Federal...

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